Firmdale in City of Westminster from AU$679

"Perfectly convenient location in the heart of Piccadilly Circus. If you read up on the hotel, you will not be surprised by the smaller rooms and little amenities. There is so much to do and so close to the Underground train system. The Zedwell is the best value for the area. Highly recommended."

"Great location and terrific breakfast."

"Someone came into my bedroom in the middle of the night. They knocked twice and immediately entered at around 6am. Then again at 10am someone knocked twice, didn't wait and then entered my room as I was getting changed. I sat up for hours terrified and i'd recently been reading about the woman who was sexually assaulted by a hotel staff member at a TravelLodge and it was just so scary. I was sitting there at 6.30am thinking about my arrival to the hotel and how the receptionist had announced my room number loudly. I remember thinking it was odd and I was super paranoid. The next morning I spoke to reception who didn't seem too phased. I wrote a complaint and RIU have replied with a half apology and offered me 500 RIU points. They also said they checked CCTV and my account was accurate but then didn't explain why their staff were trying to enter my room in the early hours of the morning. I paid over £150 for a room, I slept a few hours and I was scared for my safety. Thanks RIU."

"This place is fantastic. Right next to Trafalgar Square, Theatres, pubs, and restaurants. Walking distance to Buckingham Palace, Westminster Abbey, British Museum, etc. The Hotel is old, but beautiful, and completely updated. It even has a free laundromat. The breakfast is well worth the extra fee. It's not the least expensive hotel in London ($300-$400 p/n), but it is typical for a nice hotel in a good neighborhood, in a large tourist city. Recommended Highly."

"Hotel was very clean and great location!"

"Fabulous room for one Lovely touches reusable water bottle Chocolate Helpful staff Friendly hotel Room spotless and clean Amazing location"

"staff are fantastic. room was very clean and comfortable. amazing location"

"Unfortunately my room had inadequate facilities (a wardrobe that didn’t allow for full-length storage of my garments) but the staff downstairs put it right and moved me to a better room. The breakfast the following day was wonderful and all-in-all, a lovely stay. Would definitely return:"

"The rooms are very small and are not designed for 2 adukts"