South of Market Travel Guide

Tourist Guide

A cityscape with modern skyscrapers, a central park with pathways, and a few people walking.
A fountain in an urban park with tall buildings in the background.
A cityscape with modern high-rise buildings and a yellow building with a glass facade.
A cityscape with modern buildings, including a distinctive white skyscraper with a unique architectural design.
A public square with a central tree, surrounding buildings, and a circular paved area.

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Stay near popular South of Market attractions

Activities


Our pick of the best South of Market Hotel Deals

The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$156 per night from 19 Aug to 20 Aug
AU$156
19 Aug - 20 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and ...
The Pickwick Hotel
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$392 per night from 22 Aug to 23 Aug
AU$392
22 Aug - 23 Aug
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
LUMA Hotel San Francisco
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is AU$353 per night from 4 Sept to 5 Sept
AU$353
4 Sept - 5 Sept
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff in their ...
9.4/10 Exceptional! (2,271 reviews)
"We needed a specific location, and knew there was not too much in the locale - thankful the hotel could fill that gap. Paid extra for a high floor to minimize road noise, but ended up opposite the fitness center and ice/water machine, with so much noise. Despite the clanging and banging, we were ..."

Reviewed on 14 Aug 2026

Hyatt Place San Francisco Downtown
YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
The price is AU$200 per night from 24 Aug to 25 Aug
AU$200
24 Aug - 25 Aug
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
YOTEL San Francisco
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$326 per night from 22 Aug to 23 Aug
AU$326
22 Aug - 23 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
Hyatt Regency San Francisco Downtown SOMA
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$590 per night from 11 Sept to 12 Sept
AU$590
11 Sept - 12 Sept
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
9.2/10 Wonderful! (1,000 reviews)
"Wonderful stay at the hotel"

Reviewed on 12 Aug 2026

Palace Hotel, a Luxury Collection Hotel, San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in South of Market

Find the best South of Market areas for the activities you enjoy most. Learn more about South of Market
Learn more about South of Market

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Russian Hill

Travellers choose Russian Hill for its pristine beaches. Hop aboard the metro at Hyde St & Filbert St Stop or Hyde St & Union St Stop and check out top sights like Van Ness Avenue.



South of Market Travel Guide

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