South of Market Travel Guide

Tourist Guide

A city street with tall buildings, flags, and cars.
A cityscape with a prominent skyscraper, dense urban buildings, and a bridge over water.
A cityscape with modern skyscrapers, a river, and a bridge.
A cityscape with modern skyscrapers, a central park with pathways, and a few people walking.
A fountain in an urban park with tall buildings in the background.

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Stay near popular South of Market attractions

Activities


Our pick of the best South of Market Hotel Deals

The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$173 per night from 13 Dec to 14 Dec
AU$173
13 Dec - 14 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and ...
The Pickwick Hotel
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is AU$291 per night from 22 Nov to 23 Nov
AU$291
22 Nov - 23 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff in their ...
9.4/10 Exceptional! (2,370 reviews)
"Recommend it"

Reviewed on 12 Nov 2026

Hyatt Place San Francisco Downtown
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$368 per night from 23 Nov to 24 Nov
AU$368
23 Nov - 24 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
LUMA Hotel San Francisco
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$333 per night from 22 Nov to 23 Nov
AU$333
22 Nov - 23 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
Hyatt Regency San Francisco Downtown SOMA
The Mosser

The Mosser

3 out of 5
54 4th Street San Francisco CA
The price is AU$172 per night from 22 Nov to 23 Nov
AU$172
22 Nov - 23 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in ...
The Mosser
Soma House

Soma House

3.5 out of 5
121 7th Street San Francisco CA
The price is AU$136 per night from 29 Nov to 30 Nov
AU$136
29 Nov - 30 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the helpful staff and the clean rooms ...
7.6/10 Good! (1,271 reviews)
"My room was very cleaned and cleaning staff always made sure you had everything you needed. Front desk staff was unbelievable and always courteous. The restaurant and bar in hotel was top of the line. Food was excellent. A little high in price, but good quality."

Reviewed on 10 Nov 2026

Soma House
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in South of Market

Find the best South of Market areas for the activities you enjoy most. Learn more about South of Market
Learn more about South of Market

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Mission District

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.



South of Market Travel Guide

Choose two or more items and save on your trip:

Explore a world of travel with Expedia