Fisherman's Wharf Travel Guide

Tourist Guide

A marina with various boats docked, including a yellow and white boat named 'Golden Gate'.
A street with shops, including a crystal shop and a crepes cafe.
A wooden pier with a white boat docked, a lighthouse, and a large building by the water.
A statue of a woman with water flowing from her hands.
A marina with several yachts docked, a city skyline in the background, and a ferry terminal labeled "San Francisco Bay Ferry".

This waterfront location is steeped in history dating back to the days of the gold rush. Today, visitors come here for its vibrant atmosphere and great food.

Once the home of a traditional fishing industry, today only a few working boats remain. These few boats still bring in a regular supply of fresh fish to the area, which serves the local restaurants. In the past, generations of migrants fished the rich oceans surrounding this coastal site daily, and although most have now disappeared, the character of that era is still very much in evidence.

Today, Fisherman’s Wharf is a busy shopping and entertainment complex, comprising upmarket seafood restaurants, fascinating museums, and stands that sell delights such as piping hot clam chowder. In common with much of San Francisco, there is a decidedly bohemian feel about the area, with street performers lining the streets almost continuously. Day or night, the carnival atmosphere of this place is always present. The area stretches from Ghirardelli Square at the west end of the wharf, all the way to the iconic Pier 39, with its vocal sea lion population. The sea lions live on floating wooden platforms alongside the pier for large parts of the year and are a great source of entertainment for visitors.

There are plenty of places to eat, with seafood a particular speciality. However, if you’re not fan, there are also excellent Italian, Indian and Chinese restaurants. Many of the local eateries offer al fresco dining and have fantastic views over the bay area and landmarks like Alcatraz Island and the Bay Bridge.

Take a trip down memory lane with a visit to the Musée Mecanique with its delightful collection of penny arcades and antiquated mechanical machines. Or experience what life was like aboard a Second World War submarine at the USS Pampanito. Alcatraz Island with its notorious prison is also only a short boat ride away.

Access Fisherman’s Wharf via public transport or foot. Parking is available but it’s expensive or you could take a cable car for an authentic San Francisco experience.


Stay near popular Fisherman's Wharf attractions

Activities


Our pick of the best Fisherman's Wharf Hotel Deals

Hotel Zoe Fisherman's Wharf

Hotel Zoe Fisherman's Wharf

4 out of 5
425 North Point San Francisco CA
The price is AU$409 per night from 4 Aug to 5 Aug
AU$409
4 Aug - 5 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the restaurant and the helpful ...
Hotel Zoe Fisherman's Wharf
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is AU$353 per night from 13 Aug to 14 Aug
AU$353
13 Aug - 14 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
Hotel Riu Plaza Fisherman's Wharf
Hotel Zephyr San Francisco

Hotel Zephyr San Francisco

4 out of 5
250 Beach Street San Francisco CA
The price is AU$358 per night from 30 July to 31 July
AU$358
30 July - 31 July
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
8.6/10 Excellent! (2,705 reviews)
"Our family of four with two daughters ages 9 and 14 unexpectedly ended up staying at Hotel Zephyr at the last minute and it was delightful. We tend to stick to the same hotel chains that have pools and free breakfast that our kids have come to expect, but going outside of our norm this time was really ..."

Reviewed on 21 July 2026

Hotel Zephyr San Francisco
Marriott Vacation Club®, San Francisco

Marriott Vacation Club®, San Francisco

3 out of 5
2620 Jones St San Francisco CA
The price is AU$352 per night from 17 Aug to 18 Aug
AU$352
17 Aug - 18 Aug
includes taxes & fees
Stay at this aparthotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and valet parking (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,330 reviews)
"We were so happy with our stay at the Marriott vacation club, from the amazing location, friendly staff, clean facilities, and complimentary coffee and delicious flavored water, seltzer included! We will definitely choose this hotel again for our next trip to SF."

Reviewed on 20 July 2026

Marriott Vacation Club®, San Francisco
Holiday Inn Express and Suites Fisherman's Wharf by IHG

Holiday Inn Express and Suites Fisherman's Wharf by IHG

3 out of 5
550 N Point St San Francisco CA
The price is AU$296 per night from 16 Aug to 17 Aug
AU$296
16 Aug - 17 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,393 reviews)
"Room was clean and cozy. No views but it did have a window to allow for some natural light. Staff were nice and we were able to check in early. Parking is expensive and extra cost but it is valet. It is a convenient location to Fishermans wharf, Pier 39, and Pier 33. Breakfast was good."

Reviewed on 21 July 2026

Holiday Inn Express and Suites Fisherman's Wharf by IHG
Hotel Caza Fisherman's Wharf

Hotel Caza Fisherman's Wharf

4 out of 5
1300 Columbus Avenue San Francisco CA
The price is AU$367 per night from 17 Aug to 18 Aug
AU$367
17 Aug - 18 Aug
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (3,677 reviews)
"Hotel Caza made my trip to San Francisco even more memorable! The location was perfect—just a short walk to Fisherman’s Wharf, Pier 39, and so many great restaurants and attractions. The hotel was clean, modern, and had a fun, welcoming atmosphere. The staff was friendly and accommodating from check-in ..."

Reviewed on 21 July 2026

Hotel Caza Fisherman's Wharf
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Fisherman's Wharf

Find the best Fisherman's Wharf areas for the activities you enjoy most. Learn more about Fisherman's Wharf
Learn more about Fisherman's Wharf

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Marina District

The beautiful waterfront views and popular shops are just a few highlights of Marina District. Make a stop by San Francisco Bay or Chestnut Street while you're exploring the area.



Fisherman's Wharf Travel Guide

Choose two or more items and save on your trip:

Explore a world of travel with Expedia