South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is AU$298 per night from 20 Feb to 21 Feb
AU$298
20 Feb - 21 Feb
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the breakfast and the helpful staff in ...
9.2/10 Wonderful! (1,985 reviews)
Rumor's clean and comfortable. This part of SF is desamp without much homelessness

Reviewed on 5 Feb 2026

Hyatt Place San Francisco Downtown
YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
The price is AU$175 per night from 17 Feb to 18 Feb
AU$175
17 Feb - 18 Feb
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
8/10 Very Good! (1,011 reviews)
This hotel was very cute, clean and convient. The tiny room provided all I needed and more. Great view of market st. Walking distance from resturants. The complimentary breakfast included coffee, tea, apples, oatmeal, pastries, yogurt, granola bars and water. I like that there is a water/ice machine ...

Reviewed on 6 Feb 2026

YOTEL San Francisco
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$331 per night from 21 Feb to 22 Feb
AU$331
21 Feb - 22 Feb
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
9.4/10 Exceptional! (2,459 reviews)
Great hotel when staying in San Francisco near the ball park.

Reviewed on 6 Feb 2026

LUMA Hotel San Francisco
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street San Francisco CA
The price is AU$424 per night from 13 Mar to 14 Mar
AU$424
13 Mar - 14 Mar
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,086 reviews)
Concierge and all staff were amazing. A fantastic experience. Will book again and again

Reviewed on 29 Jan 2026

InterContinental San Francisco by IHG
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$328 per night from 7 Mar to 8 Mar
AU$328
7 Mar - 8 Mar
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,288 reviews)
staff were very courteuous, the hotel looked very nice and the breakfast was amazing

Reviewed on 8 Feb 2026

Hyatt Regency San Francisco Downtown SOMA
Hotel Zelos San Francisco

Hotel Zelos San Francisco

4 out of 5
12 4th St. San Francisco CA
The price is AU$321 per night from 1 Mar to 2 Mar
AU$321
1 Mar - 2 Mar
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the restaurant ...
9/10 Wonderful! (1,130 reviews)
Great hotel and staff. Perfect hub while in the city.

Reviewed on 31 Jan 2026

Hotel Zelos San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

The Annual Holiday Sale

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Other neighbourhoods around South of Market

Downtown San Francisco featuring railway items

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Warfield Theatre are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
San Francisco Cityscape Panorama

Theater District

4/5(23 area reviews)

Gourmet restaurants great entertainment and top sights from SHN Curran Theatre to Marines Memorial Theater – discover Theater District, a destination also famous for its shopping.

Theater District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. St. Mary Square is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District


South of Market Travel Guide

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