South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is AU$297 per night from 23 Jan to 24 Jan
AU$297
23 Jan - 24 Jan 2026
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the breakfast and the helpful staff in ...
9.2/10 Wonderful! (1,901 reviews)
The room was super clean and updated amenities. Love this hotel. Hyatt is always a good choice! 👍

Reviewed on 29 Dec 2025

Hyatt Place San Francisco Downtown
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street San Francisco CA
The price is AU$366 per night from 3 Jan to 4 Jan
AU$366
3 Jan - 4 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,044 reviews)
Clean room; spacious; friendly staff; $15 meal coupon appreciated - hair found in shower; bathroom towels coarse

Reviewed on 29 Dec 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$343 per night from 4 Jan to 5 Jan
AU$343
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
9.4/10 Exceptional! (2,404 reviews)
Such kind staff took good care of my parents visiting for medical reasons. Thank you for being so kind and they loved the huge room and bathroom. They also couldn’t believe the robots! You helped make their visit the best it could be.

Reviewed on 30 Dec 2025

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$492 per night from 24 Jan to 25 Jan
AU$492
24 Jan - 25 Jan 2026
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
9/10 Wonderful! (1,005 reviews)
Stand outs: the staff, the pool, the polar bear Christmas decorations, and close to restaurants.

Reviewed on 28 Dec 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$351 per night from 30 Jan to 31 Jan
AU$351
30 Jan - 31 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,305 reviews)
I did not have the breakfast.

Reviewed on 27 Dec 2025

Hyatt Regency San Francisco Downtown SOMA
Hotel VIA

Hotel VIA

4 out of 5
138 King St. San Francisco CA
The price is AU$315 per night from 23 Jan to 24 Jan
AU$315
23 Jan - 24 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, 2 bars/lounges and a rooftop terrace. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,505 reviews)
The staff was amazing and made my stay feel good.

Reviewed on 21 Dec 2025

Hotel VIA
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
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Theater District

4/5(23 area reviews)

Gourmet restaurants great entertainment and top sights from SHN Curran Theatre to Marines Memorial Theater – discover Theater District, a destination also famous for its shopping.

Theater District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide

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