Union Square Travel Guide

Tourist Guide
Union Square showing city views, signage and street scenes
Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

King George Hotel
King George Hotel
3 out of 5
334 Mason Street, San Francisco, CA
The price is AU$161 per night from 19 Apr to 20 Apr
AU$161
per night
19 Apr - 20 Apr
Stay at this hotel in San Francisco. Enjoy WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (1,449 reviews)
A pre-planned feeling even though it was last min
"Good workout! To challenge myself I decided to take the stairs five floors up to my room instead of the elevator."

Reviewed on 15 Apr. 2024

King George Hotel
The Marker San Francisco
The Marker San Francisco
4 out of 5
501 Geary St, San Francisco, CA
The price is AU$199 per night from 19 Apr to 20 Apr
AU$199
per night
19 Apr - 20 Apr
Stay at this boutique hotel in San Francisco. Enjoy breakfast, a 24-hour fitness center, and valet parking. Our guests praise the restaurant and the helpful ...
8.2/10 Very Good! (1,013 reviews)
FAB - 10/10 recommend
"The hotel was fabulous and so was the restaurant."

Reviewed on 15 Apr. 2024

The Marker San Francisco
Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
The price is AU$234 per night from 4 May to 5 May
AU$234
per night
4 May - 5 May
Stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (1,765 reviews)
"We have stayed at the Chan chancellor for many years and love it 😊"

Reviewed on 15 Apr. 2024

Chancellor Hotel on Union Square
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is AU$277 per night from 4 May to 5 May
AU$277
per night
4 May - 5 May
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast, WiFi, and room service. Our guests praise the helpful staff and the clean rooms in our ...
8.8/10 Excellent! (2,672 reviews)
"Great room and staff"

Reviewed on 15 Apr. 2024

The Westin St. Francis San Francisco on Union Square
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
The price is AU$252 per night from 27 Apr to 28 Apr
AU$252
per night
27 Apr - 28 Apr
Stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking. Our guests praise the pool and the helpful staff ...
8.6/10 Excellent! (1,813 reviews)
"Tv was blurry only downfall"

Reviewed on 18 Apr. 2024

Handlery Union Square Hotel
Beacon Grand, A Union Square Hotel
Beacon Grand, A Union Square Hotel
4 out of 5
450 Powell Street, San Francisco, CA
The price is AU$247 per night from 28 Apr to 29 Apr
AU$247
per night
28 Apr - 29 Apr
Stay at this historic hotel in San Francisco. Enjoy free WiFi, breakfast, and room service. Our guests praise the breakfast and the helpful staff in our reviews. ...
8.6/10 Excellent! (1,002 reviews)
"Very modernized style indoors. Overall very clean as well and in a convenient area. About 30 min walking distance from fisherman’s wharf or less than 10 min Uber. Beautiful view from Bar at the upper level and delicious drinks. Customer service over all was amazing."

Reviewed on 16 Apr. 2024

Beacon Grand, A Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach


Union Square Travel Guide

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