South of Market Travel Guide

Tourist Guide
South of Market featuring central business district, a city and a fountain
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

InterContinental San Francisco, an IHG Hotel
InterContinental San Francisco, an IHG Hotel
4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$266 per night from 27 May to 28 May
AU$266
per night
27 May - 28 May
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the pool ...
8.8/10 Excellent! (1,102 reviews)
"Its pretty much dead center of the City life in SF. We walked back from the club after a day if bar hopping through the City. Bathrooms are really clean so thats a good sign in my opinion."

Reviewed on 1 May 2024

InterContinental San Francisco, an IHG Hotel
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is AU$269 per night from 25 May to 26 May
AU$269
per night
25 May - 26 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (2,174 reviews)
"It was a gorgeous view of the city"

Reviewed on 6 May 2024

San Francisco Marriott Marquis
LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$326 per night from 12 May to 13 May
AU$326
per night
12 May - 13 May
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,091 reviews)
"Expensive valet parking. Housekeeping requests took almost 2 hours. No one at front desk during check out times and when someone did show up their attitude clearly reflected how they didn’t want to be there/assisting guests."

Reviewed on 6 May 2024

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$412 per night from 31 May to 1 Jun
AU$412
per night
31 May - 1 Jun
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
8.8/10 Excellent! (1,000 reviews)
Classic hotel
"Excellent accommodations. Love the hotel, beautiful and classic. Great stay. Love Lidia so sweet and helpful. I adore the pool!"

Reviewed on 30 Apr. 2024

Palace Hotel, a Luxury Collection Hotel, San Francisco
Hyatt Regency San Francisco Downtown SOMA
Hyatt Regency San Francisco Downtown SOMA
4 out of 5
50 3rd St, San Francisco, CA
The price is AU$284 per night from 19 May to 20 May
AU$284
per night
19 May - 20 May
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
8.8/10 Excellent! (1,610 reviews)
"Very clean and convenient to the convention center"

Reviewed on 8 May 2024

Hyatt Regency San Francisco Downtown SOMA
Hyatt Place San Francisco Downtown
Hyatt Place San Francisco Downtown
3 out of 5
701 3rd St, San Francisco, CA
The price is AU$333 per night from 25 May to 26 May
AU$333
per night
25 May - 26 May
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the restaurant in our ...
8.8/10 Excellent! (1,219 reviews)
"Limited parking, friendly staff, very clean room."

Reviewed on 8 May 2024

Hyatt Place San Francisco Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. Mission Dolores Park is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide

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