South of Market Travel Guide

Tourist Guide

A cityscape with modern skyscrapers, a central park with pathways, and a few people walking.
A fountain in an urban park with tall buildings in the background.
A cityscape with modern high-rise buildings and a yellow building with a glass facade.
A cityscape with modern buildings, including a distinctive white skyscraper with a unique architectural design.
A public square with a central tree, surrounding buildings, and a circular paved area.

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Stay near popular South of Market attractions

Activities


Our pick of the best South of Market Hotel Deals

Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$368 per night from 5 July to 6 July
AU$368
5 July - 6 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9.4/10 Exceptional! (1,263 reviews)
"Great bar and cocktails. Rooms are clean and very comfortable. Staff is excellent!"

Reviewed on 29 June 2026

Hyatt Regency San Francisco Downtown SOMA
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$305 per night from 2 July to 3 July
AU$305
2 July - 3 July
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff in their ...
9.4/10 Exceptional! (2,215 reviews)
"Great stay!"

Reviewed on 29 June 2026

Hyatt Place San Francisco Downtown
YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
The price is AU$189 per night from 12 July to 13 July
AU$189
12 July - 13 July
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
8.2/10 Very good! (1,013 reviews)
"The room we got was terrible and the staff instead of changing or finding another accomodation, the person said it was the right room for us. The room had high stairs. Had no bed frame but was stck in a place close to the ceiling. The wall not finished with the cement and concrete exposed. Not nice ..."

Reviewed on 29 June 2026

YOTEL San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$558 per night from 17 July to 18 July
AU$558
17 July - 18 July
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
9.2/10 Wonderful! (1,001 reviews)
"Such a great experience, will for sure stay there again"

Reviewed on 28 June 2026

Palace Hotel, a Luxury Collection Hotel, San Francisco
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$391 per night from 17 July to 18 July
AU$391
17 July - 18 July
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
9.6/10 Exceptional! (2,540 reviews)
"The location is great with a very short walk to the Giants game; the views from high floors are nice. Check-in was frustrating; our room wasn't ready until 7:30 pm. The refrigerator wasn't working; there is no microwave. We rented two rooms for two nights. Both rooms lack an additional mirror. The ..."

Reviewed on 29 June 2026

LUMA Hotel San Francisco
The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$162 per night from 7 July to 8 July
AU$162
7 July - 8 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
7.8/10 Good! (1,362 reviews)
"Wonderful time. Very nurturing staff."

Reviewed on 29 June 2026

The Pickwick Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in South of Market

Find the best South of Market areas for the activities you enjoy most. Learn more about South of Market
Learn more about South of Market

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Marina District

The beautiful waterfront views and popular shops are just a few highlights of Marina District. Make a stop by San Francisco Bay or Chestnut Street while you're exploring the area.



South of Market Travel Guide

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