South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$171 per night from 23 Nov to 24 Nov
AU$171
23 Nov - 24 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
7.8/10 Good! (1,015 reviews)
Clean, easy check-in, but lacking customer service.

Reviewed on 15 Nov 2025

The Pickwick Hotel
Soma House

Soma House

3.5 out of 5
121 7th Street San Francisco CA
The price is AU$207 per night from 21 Nov to 22 Nov
AU$207
21 Nov - 22 Nov
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms ...
7.6/10 Good! (845 reviews)
All good but I haven’t get my reimbursement yet

Reviewed on 12 Nov 2025

Soma House
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$351 per night from 24 Nov to 25 Nov
AU$351
24 Nov - 25 Nov
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the bar and the helpful staff in their ...
9.4/10 Exceptional! (2,338 reviews)
Great location really pretty nice newer hotel with great amenities fun rooftop bar… All the staff was great

Reviewed on 12 Nov 2025

LUMA Hotel San Francisco
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street San Francisco CA
The price is AU$342 per night from 23 Nov to 24 Nov
AU$342
23 Nov - 24 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and ...
9/10 Wonderful! (1,001 reviews)
I wish the indoor pool was a little more warmer. But overall the stay was fine and the staff were more than helpful and friendly.

Reviewed on 10 Nov 2025

InterContinental San Francisco by IHG
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$517 per night from 26 Nov to 27 Nov
AU$517
26 Nov - 27 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,000 reviews)
Everything was fantastic including the breakfast!

Reviewed on 8 Nov 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$340 per night from 23 Nov to 24 Nov
AU$340
23 Nov - 24 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,295 reviews)
The staff and the hotel were both amazing

Reviewed on 11 Nov 2025

Hyatt Regency San Francisco Downtown SOMA
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
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Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more of the city at UCSF/Chase Center Stop or Mission Rock Station.

Mission Bay
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide

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