South of Market Travel Guide

Tourist Guide
South of Market featuring central business district, a city and a fountain
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

InterContinental San Francisco, an IHG Hotel
InterContinental San Francisco, an IHG Hotel
4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$261 per night from 8 Jun to 9 Jun
AU$261
per night
8 Jun - 9 Jun
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the pool ...
8.8/10 Excellent! (1,088 reviews)
"Pretty chill place, vibrant views and good customer service. Very clean and quite environment"

Reviewed on 14 May 2024

InterContinental San Francisco, an IHG Hotel
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is AU$269 per night from 8 Jun to 9 Jun
AU$269
per night
8 Jun - 9 Jun
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (2,162 reviews)
"Great location, walking distance from Mascone. Clean. Thank you for holding my bag all day before check in. Shout out to the person who helped me check in. Great experience!"

Reviewed on 19 May 2024

San Francisco Marriott Marquis
LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$325 per night from 25 May to 26 May
AU$325
per night
25 May - 26 May
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,127 reviews)
"awesome place"

Reviewed on 21 May 2024

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$388 per night from 8 Jun to 9 Jun
AU$388
per night
8 Jun - 9 Jun
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
8.8/10 Excellent! (1,000 reviews)
SFO
"Great hotel and location. Pity that there was only coffee in the room. For the price you pay per night for a room you would expect tea as well. Parking is valet only and way over priced. Hotel around the corner charges 1/3 of their price. Park there instead."

Reviewed on 21 May 2024

Palace Hotel, a Luxury Collection Hotel, San Francisco
Hyatt Regency San Francisco Downtown SOMA
Hyatt Regency San Francisco Downtown SOMA
4 out of 5
50 3rd St, San Francisco, CA
The price is AU$284 per night from 16 Jun to 17 Jun
AU$284
per night
16 Jun - 17 Jun
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
8.8/10 Excellent! (1,600 reviews)
"Easy check in process with friendly staff. All locations within walking distance."

Reviewed on 20 May 2024

Hyatt Regency San Francisco Downtown SOMA
Hyatt Place San Francisco Downtown
Hyatt Place San Francisco Downtown
3 out of 5
701 3rd St, San Francisco, CA
The price is AU$300 per night from 26 May to 27 May
AU$300
per night
26 May - 27 May
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the restaurant in our ...
8.8/10 Excellent! (1,233 reviews)
"Good service, I will like to see more parking available"

Reviewed on 20 May 2024

Hyatt Place San Francisco Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. Mission Dolores Park is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

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