South of Market Travel Guide

Tourist Guide

A cityscape with modern skyscrapers, a central park with pathways, and a few people walking.
A fountain in an urban park with tall buildings in the background.
A cityscape with modern high-rise buildings and a yellow building with a glass facade.
A cityscape with modern buildings, including a distinctive white skyscraper with a unique architectural design.
A public square with a central tree, surrounding buildings, and a circular paved area.

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Stay near popular South of Market attractions

Activities


Our pick of the best South of Market Hotel Deals

Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$327 per night from 17 Oct to 18 Oct
AU$327
17 Oct - 18 Oct
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff in their ...
Hyatt Place San Francisco Downtown
The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$173 per night from 18 Oct to 19 Oct
AU$173
18 Oct - 19 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and ...
7.8/10 Good! (1,571 reviews)
"Air conditioner older than me, I am 54, chain lock on door busted, no water refill station for guests and very loud concerts at the Mint across the street both nights Friday and Saturday with raucous crowds post concert one that got out at four and one that got out at two. Also, not in a very good ..."

Reviewed on 28 Sept 2026

The Pickwick Hotel
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$340 per night from 16 Oct to 17 Oct
AU$340
16 Oct - 17 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
Hyatt Regency San Francisco Downtown SOMA
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$427 per night from 2 Oct to 3 Oct
AU$427
2 Oct - 3 Oct
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
LUMA Hotel San Francisco
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street San Francisco CA
The price is AU$264 per night from 24 Oct to 25 Oct
AU$264
24 Oct - 25 Oct
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the breakfast and the helpful staff in their reviews. ...
Hampton Inn San Francisco Downtown/Convention Center
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$654 per night from 23 Oct to 24 Oct
AU$654
23 Oct - 24 Oct
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
Palace Hotel, a Luxury Collection Hotel, San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in South of Market

Find the best South of Market areas for the activities you enjoy most. Learn more about South of Market
Learn more about South of Market

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Mission District

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.



South of Market Travel Guide

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