South of Market Travel Guide

Tourist Guide

South of Market
South of Market
South of Market
South of Market
South of Market

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$194 per night from 2 Apr to 3 Apr
AU$194
2 Apr - 3 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
YOTEL San Francisco
The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
The price is AU$177 per night from 5 Apr to 6 Apr
AU$177
5 Apr - 6 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
7.8/10 Good! (1,167 reviews)
The hotel was very well taken care of. The rooms were clean and nice, the bed was on the firm side. For being a very old building everything about it was good! The surrounding area was different, easy to get to the Baseball park if you ride the subway train

Reviewed on 31 Mar 2026

The Pickwick Hotel
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is AU$342 per night from 5 Apr to 6 Apr
AU$342
5 Apr - 6 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the breakfast and the helpful staff in ...
9.4/10 Exceptional! (2,078 reviews)
Have a great time everything was perfect. I’ll recommend this hotel to my friends.

Reviewed on 30 Mar 2026

Hyatt Place San Francisco Downtown
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$376 per night from 18 Apr to 19 Apr
AU$376
18 Apr - 19 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
9.6/10 Exceptional! (2,434 reviews)
More food selection needed

Reviewed on 30 Mar 2026

LUMA Hotel San Francisco
Soma House

Soma House

3.5 out of 5
121 7th Street San Francisco CA
The price is AU$167 per night from 10 Apr to 11 Apr
AU$167
10 Apr - 11 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
7.6/10 Good! (949 reviews)
Parking easy. Room clean. Breakfast pastries, fruit and coffee.

Reviewed on 29 Mar 2026

Soma House
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St San Francisco CA
The price is AU$577 per night from 1 May to 2 May
AU$577
1 May - 2 May
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
9.2/10 Wonderful! (1,004 reviews)
This hotel does not give you a luxury 5 star feel. When asked why our door dash order could not be brought up by room service, front desk staff claimed hotel does not provide this as it is a 4 star. This is wrongly listed as 5 star. Breakfast was overly priced for cold buffet

Reviewed on 31 Mar 2026

Palace Hotel, a Luxury Collection Hotel, San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

Downtown San Francisco

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
Chinatown

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill

Nob Hill

4/5(61 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide

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