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Union Square

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever; a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Guide to Exploring Union Square


Top Hotel Deals

See all 1,180 properties in Union Square
Hotel Spero AU$251
Reviewed on 9 Jul. 2019
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Hotel Spero

Hotel Spero

405 Taylor St, San Francisco, CA
     
    4.3 of 5
    4.0 out of 5.0 Stars

    It was clean and modern in design. It is in the middle of downtown, and we had an excellent view from the 17th floor! We had drinks in the hotel bar and the staff was very nice. The fresh coffee and free newspaper in the lobby in the morning was just an added plus. My husband and I will definitely ...

    Hilton San Francisco Union Square AU$312
    Reviewed on 15 Jul. 2019
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    Hilton San Francisco Union Square

    Hilton San Francisco Union Square

    333 O'Farrell St., San Francisco, CA
       
      4.0 of 5
      4.0 out of 5.0 Stars

      Convenience Close to the Bart station and major brand name shopping stores.

      The Westin St. Francis San Francisco on Union Square AU$342
      Reviewed on 16 Jul. 2019
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      The Westin St. Francis San Francisco on Union Square

      The Westin St. Francis San Francisco on Union Square

      335 Powell Street, San Francisco, CA
         
        4.2 of 5
        4.0 out of 5.0 Stars

        It location was brilliant and liked the history of the hotel. The staff were very polite.

        Grand Hyatt San Francisco Union Square AU$331
        Reviewed on 15 Jul. 2019
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        Grand Hyatt San Francisco Union Square

        Grand Hyatt San Francisco Union Square

        345 Stockton St, San Francisco, CA
           
          4.4 of 5
          4.0 out of 5.0 Stars

          Clean room, nice views, friendly staff, we loved it!

          San Francisco Marriott Marquis AU$296
          Reviewed on 16 Jul. 2019
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          San Francisco Marriott Marquis

          San Francisco Marriott Marquis

          780 Mission Street, San Francisco, CA
             
            4.3 of 5
            4.0 out of 5.0 Stars

            Very good location and friendly staff. Do not like the noise from the remodel but they switched to the different room next day. Happy for the change.

            The Marker San Francisco AU$265
            Reviewed on 16 Jul. 2019
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            The Marker San Francisco

            The Marker San Francisco

            501 Geary St, San Francisco, CA
               
              4.3 of 5
              4.0 out of 5.0 Stars

              The architecture and decor was very pretty. The location was also convenient to get around town and for checking in at 1:30 in the morning we felt relatively safe for where we were at. The front desk staff were very friendly and helpful when we were looking for recommendations and checking in and ...

              Hotel Triton AU$250
              Reviewed on 15 Jul. 2019
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              Hotel Triton

              Hotel Triton

              342 Grant Ave, San Francisco, CA
                 
                4.1 of 5
                4.0 out of 5.0 Stars

                Room had character and style, with the cleanliness of a big hotel chain. Location is ideal for my needs for a work visit and exploring the city. Staff is thoughtful and remembered me on my second visit. Will definitely return!

                Hotel Nikko San Francisco AU$312
                Reviewed on 15 Jul. 2019
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                Hotel Nikko San Francisco

                Hotel Nikko San Francisco

                222 Mason St, San Francisco, CA
                   
                  4.4 of 5
                  4.0 out of 5.0 Stars

                  Beautiful rooms and wonderful staff. But very pricey parking and a fee to use any of the facilities.

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