Union Square Travel Guide

Tourist Guide

A cityscape with tall buildings, palm trees, and red double-decker buses.
A busy urban street with pedestrians, a bus, and various storefronts including a jewelry store and a restaurant.
A plaza with a tall monument, modern buildings, and people sitting at outdoor tables.
A busy urban street with storefronts, including a LUSH store and an ALO store.
A busy urban street with pedestrians, cars, and various storefronts including Britex and a Peter Pan's store.

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Stay near popular Union Square attractions

Activities


Our pick of the best Union Square Hotel Deals

Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is AU$267 per night from 6 Nov to 7 Nov
AU$267
6 Nov - 7 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
Hilton San Francisco Union Square
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$202 per night from 25 Oct to 26 Oct
AU$202
25 Oct - 26 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
Chancellor Hotel on Union Square
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is AU$234 per night from 8 Nov to 9 Nov
AU$234
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,704 reviews)
"😊"

Reviewed on 13 Oct 2026

Parc 55 San Francisco - A Hilton Hotel
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is AU$277 per night from 8 Nov to 9 Nov
AU$277
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
Handlery Union Square Hotel
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
The price is AU$264 per night from 13 Nov to 14 Nov
AU$264
13 Nov - 14 Nov
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the restaurant and the ...
The Marker Union Square San Francisco
Grand Hyatt San Francisco

Grand Hyatt San Francisco

4 out of 5
345 Stockton St San Francisco CA
The price is AU$294 per night from 6 Nov to 7 Nov
AU$294
6 Nov - 7 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9/10 Wonderful! (1,022 reviews)
"The Hyatt was amazing. I love the location in San Francisco and the staff was very professional and nice. We had a wonderful room that was super clean and the buffet breakfast was fantastic. We also enjoyed the bar for happy hour and the food was delicious. Thanks for such a wonderful weekend. We ..."

Reviewed on 12 Oct 2026

Grand Hyatt San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Union Square

Find the best Union Square areas for the activities you enjoy most. Learn more about Union Square
Learn more about Union Square

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Mission District

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.



Union Square Travel Guide

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