Union Square Travel Guide

Tourist Guide

Union Square
Union Square
Union Square
Union Square
Union Square

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is AU$264 per night from 19 Apr to 20 Apr
AU$264
19 Apr - 20 Apr
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,012 reviews)
Very friendly staff great location

Reviewed on 14 Apr 2026

Handlery Union Square Hotel
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
The price is AU$270 per night from 25 Apr to 26 Apr
AU$270
25 Apr - 26 Apr
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the restaurant and the ...
9.2/10 Wonderful! (1,231 reviews)
Amazing hotel very clean. Staff always kind and polite ready to help

Reviewed on 14 Apr 2026

The Marker Union Square San Francisco
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is AU$307 per night from 8 May to 9 May
AU$307
8 May - 9 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.4/10 Very Good! (1,249 reviews)
It was excellent good experience

Reviewed on 13 Apr 2026

Hilton San Francisco Union Square
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is AU$183 per night from 20 Apr to 21 Apr
AU$183
20 Apr - 21 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (3,252 reviews)
The hotel is over 100 years old but the room was immaculate the service great. Free lattes free fruit free cookies. They offered several types of pillows. Even a rubber duckie on the bath tub. The staff was so helpful and nice. The location was excellent

Reviewed on 14 Apr 2026

Chancellor Hotel on Union Square
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is AU$359 per night from 1 May to 2 May
AU$359
1 May - 2 May
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.4/10 Exceptional! (2,848 reviews)
Over priced amenities ( $8 for a cup of oat milk to add to my coffee!) yikes

Reviewed on 13 Apr 2026

Hotel Nikko San Francisco
FOUND Hotel, San Francisco

FOUND Hotel, San Francisco

2 out of 5
140 Mason Street San Francisco CA
The price is AU$140 per night from 19 Apr to 20 Apr
AU$140
19 Apr - 20 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a business centre and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.4/10 Very Good! (821 reviews)
Great stay and super reasonable price! Convenient location, comfortable, quiet, safe and friendly staff.

Reviewed on 14 Apr 2026

FOUND Hotel, San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

Downtown San Francisco

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill

Nob Hill

4/5(61 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.

South of Market
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park


Union Square Travel Guide

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