Union Square Travel Guide

Tourist Guide

Union Square which includes a skyscraper and a city
Union Square showing city views, signage and street scenes
Union Square showing central business district, a city and street scenes
Union Square showing street scenes and a city as well as a large group of people
Union Square featuring central business district, a city and street scenes

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is AU$157 per night from 15 Jan to 16 Jan
AU$157
15 Jan - 16 Jan
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (3,142 reviews)
Room was very clean and hotel had a water bottle filler in the lobby which was very convenient. Staff was incredibly friendly and made an effort to make our anniversary special. The hotel also had a great view and was conveniently located to everything.

Reviewed on 12 Jan 2026

Chancellor Hotel on Union Square
Taj Campton Place

Taj Campton Place

5 out of 5
340 Stockton St San Francisco CA
The price is AU$364 per night from 25 Jan to 26 Jan
AU$364
25 Jan - 26 Jan
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,004 reviews)
The best hotel staff in San Francisco! Bar none!

Reviewed on 9 Jan 2026

Taj Campton Place
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is AU$223 per night from 23 Jan to 24 Jan
AU$223
23 Jan - 24 Jan
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (2,813 reviews)
Large room. Clean. Great location. Friendly staff.

Reviewed on 13 Jan 2026

Handlery Union Square Hotel
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is AU$365 per night from 23 Jan to 24 Jan
AU$365
23 Jan - 24 Jan
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.2/10 Wonderful! (2,684 reviews)
Friendly staff. Nice and clean inside

Reviewed on 12 Jan 2026

Hotel Nikko San Francisco
The Westin St. Francis San Francisco on Union Square

The Westin St. Francis San Francisco on Union Square

4.5 out of 5
335 Powell Street San Francisco CA
The price is AU$383 per night from 13 Feb to 14 Feb
AU$383
13 Feb - 14 Feb
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the helpful staff and the ...
8.8/10 Excellent! (2,395 reviews)
Great accommodations and excellent customer service.

Reviewed on 12 Jan 2026

The Westin St. Francis San Francisco on Union Square
Grand Hyatt San Francisco

Grand Hyatt San Francisco

4 out of 5
345 Stockton St San Francisco CA
The price is AU$356 per night from 13 Feb to 14 Feb
AU$356
13 Feb - 14 Feb
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
8.8/10 Excellent! (1,003 reviews)
It was great

Reviewed on 10 Jan 2026

Grand Hyatt San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
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Theater District

4/5(23 area reviews)

Gourmet restaurants great entertainment and top sights from SHN Curran Theatre to Marines Memorial Theater – discover Theater District, a destination also famous for its shopping.

Theater District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a city and a garden

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.

South of Market


Union Square Travel Guide

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