Union Square Travel Guide

Tourist Guide

Union Square which includes a skyscraper and a city
Union Square showing city views, signage and street scenes
Union Square showing central business district, a city and street scenes
Union Square showing street scenes and a city as well as a large group of people
Union Square featuring central business district, a city and street scenes

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.

Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco.

Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate.

In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy.

Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape.

A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character.

The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square.

Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is AU$225 per night from 30 Nov to 1 Dec
AU$225
30 Nov - 1 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (2,818 reviews)
Great location near Union Square. Our room was clean and well appointed. Staff was excellent. Parking check in was slow but we arrived at a busy time. Nice that they have valet option with in/out privileges. Although there is no restaurant on site, they have made arrangements with several restaurants ...

Reviewed on 26 Nov 2025

Handlery Union Square Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is AU$150 per night from 30 Nov to 1 Dec
AU$150
30 Nov - 1 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (3,056 reviews)
The staff was amazing. Very kind and helpful. The room was clean and the location was right in the middle of everything. I’ll definitely be coming back.

Reviewed on 24 Nov 2025

Chancellor Hotel on Union Square
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
The price is AU$230 per night from 7 Dec to 8 Dec
AU$230
7 Dec - 8 Dec
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness centre and valet parking (surcharge). Our guests praise the restaurant ...
8.8/10 Excellent! (1,063 reviews)
It was nice! Front desk is super nice!!

Reviewed on 23 Nov 2025

The Marker Union Square San Francisco
Taj Campton Place

Taj Campton Place

5 out of 5
340 Stockton St San Francisco CA
The price is AU$373 per night from 30 Nov to 1 Dec
AU$373
30 Nov - 1 Dec
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,012 reviews)
The room was beautifully appointed. But the courteous staff stood out above everything. From the front desk to the valet that greeting us at the door, the service was excellent and much appreciated.

Reviewed on 27 Nov 2025

Taj Campton Place
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is AU$344 per night from 16 Dec to 17 Dec
AU$344
16 Dec - 17 Dec
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.2/10 Wonderful! (2,615 reviews)
Best hotel in union square area!!!

Reviewed on 27 Nov 2025

Hotel Nikko San Francisco
Beacon Grand, A Union Square Hotel

Beacon Grand, A Union Square Hotel

4 out of 5
450 Powell Street San Francisco CA
The price is AU$321 per night from 26 Dec to 27 Dec
AU$321
26 Dec - 27 Dec
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (1,806 reviews)
Great location, room and staff. Hotel was quiet and bed was comfortable.

Reviewed on 25 Nov 2025

Beacon Grand, A Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

Default Image

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a city and a garden

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach showing skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and Washington Square.

North Beach


Union Square Travel Guide

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