Fitzrovia Travel Guide
Tourist Guide
Visit Fitzrovia
Popular places to visit
Tottenham Court Road
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the fascinating museums and entertainment choices in this culturally rich area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Hyde Park
Once the private hunting grounds of a king, London's most famous park is today a place where everyone can enjoy gardens, monuments and music performances.
Piccadilly Circus
This bustling, energetic area of London has been likened to Times Square in the US. It's also the perfect place to start your London sightseeing adventure.
Buckingham Palace
This luxury residence of the oldest royal family in the world is still a national icon, attracting thousands of visitors each year.
Activities
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
The London Pass®: Access 100+ Attractions
Madame Tussauds London Admission Ticket
Shrek's Adventure! London Tickets
Paris Day Trip from London with Optional Eiffel Tower Lunch & Seine Cruise
Our pick of the best Fitzrovia Hotel Deals
STG Hotel London Oxford Street
"Hallways are a bit tatty but room was clean and small but comfy."
Reviewed on 5 June 2026
Zedwell Underground Hotel Tottenham Court Road
"This is a creepy, dystopian hotel four stories underground. If the creepiness and claustrophobia weren't enough, my shower didn't drain and my air conditioning didn't work. No one came to swap out my soaking towel (from cleaning up the non-draining shower). Stay anywhere else if you can afford ..."
Reviewed on 4 June 2026
Sanderson London, a Morgans Originals hotel
"Gorgeous and spacious room. Fantastic and helpful staff. An oasis of luxury in the heart of London."
Reviewed on 6 June 2026
Radisson Blu Hotel, London Euston Square
"I booked a premium room but when I arrived they put me in a room that was really small and rundown looking. I asked the front desk to move me and they did very quickly and the remainder of my stay was great!"
Reviewed on 6 June 2026
Numa London Bloomsbury
"Excellent!!! Highly recommend"
Reviewed on 30 May 2026
Holiday Inn London - Regent's Park by IHG
"There was a good range of choice for breakfast, but I did find the hot breakfast choice was not hot enough. The plate itself was hot, pity about the food. Other than that I had a really enjoyable stay."
Reviewed on 28 May 2026
Our guide on where to stay in Fitzrovia
London City Centre
Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.
Covent Garden
The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or London Transport Museum while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.
City of Westminster
Big Ben and Trafalgar Square are a few top attractions in City of Westminster. Hop around the city on the metro at St. James's Park Underground Station or Victoria Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
The City of London
The City of London is highly notable for its stunning cathedral, and you might want to visit top sights like St. Paul's Cathedral and River Thames. See more of London by jumping on the metro at Bank Underground Station or St. Paul's Underground Station.
Soho
Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.
Fitzrovia Travel Guide
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- London Holidays
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- Pollock's Toy Museum
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