Mid-Market Travel Guide
Tourist Guide
Popular places to visit
Union Square
Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza.
Treasure Island
Built for the 1939 World’s Fair, this small artificial island offers paddleboarding, dining and wine-tasting opportunities along with superb views of San Francisco.
Fisherman's Wharf
This waterfront location is steeped in history dating back to the days of the gold rush. Today, visitors come here for its vibrant atmosphere and great food.
Embarcadero
The Embarcadero Plaza has entertainment, fabulous food, a great atmosphere and adventure by the bucket-load.
Oracle Park
Whether or not you’re a baseball fan, this charming ballpark with outstanding views should be on your San Francisco sightseeing list.
Golden Gate Bridge
This iconic bridge, with its distinctive burnished red colour, is probably one of the world’s most instantly recognisable landmarks.
Activities
Golden Gate Bay Cruise - Sail Around Alcatraz! (1-hour)
California Academy of Sciences Daytime Admission
Go City: San Francisco All-Inclusive Pass with 30+ Attractions
Alcatraz Visit with Night Option and SF Bay Cruise
San Francisco: One day Yosemite and Giant Sequoias Tour
Alcatraz Island Ticket and Hop-on Hop-Off Bus Tour
Our pick of the best Mid-Market Hotel Deals
YOTEL San Francisco
Hampton Inn San Francisco Downtown/Convention Center
Nice hotel but area is sketchy. It’s in downtown SF and is surrounded by homeless people. Also beware of $75 per night for parking as they only have valet parking available no parking structure or parking lot.
Reviewed on 2 Apr 2026
BEI San Francisco, Trademark Collection by Wyndham
Parking was easy to access and simple to pay for. My main issues were with the cleanliness of the rooms, like the floor being dirty, shower not clean and the dining table in the room had crumbs on it. Another issue was the elevator, several times it took me 10 minutes to get down to the lobby because ...
Reviewed on 31 Mar 2026
Holiday Inn Golden Gateway by IHG
Everything was good clean, i loved
Reviewed on 3 Apr 2026
Handlery Union Square Hotel
Hotel Riu Plaza Fisherman's Wharf
Great location. Full breakfast with efficient service. Bathrooms a little small and could use some updates.
Reviewed on 3 Apr 2026
Other neighbourhoods around Mid-Market
Downtown San Francisco
Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.
South of Market
Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.
Union Square
Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.
Nob Hill
Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.
South Park
Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
Chinatown
Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.
Mid-Market Travel Guide
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- Bill Graham Civic Auditorium
- Visit Brisbane
- Visit Daly City
- Downtown San Francisco Holidays
- Visit Emeryville
- Louise Davies Symphony Hall
- Visit Hoover - Foster
- Visit Balboa Park
- Visit China Basin
- Visit Chinatown
- Visit Civic Center
- Visit Cole Valley
- Visit Cow Hollow
- Visit Downtown San Francisco
- Visit Embarcadero
- Visit Financial District
- Visit Fisherman's Wharf
- Visit Haight-Ashbury
- Visit Hunters Point
- Visit Jackson Square
- Visit Lower Pacific Heights
- Visit Marina District
- Visit Nob Hill
- Visit Noe Valley
- Visit North Beach
- Visit Pacific Heights
- Visit Potrero Hill
- Visit Russian Hill
- Visit South of Market
- Visit Western Addition
- San Francisco Holidays
- Visit San Francisco
- Visit Sausalito
- Visit Treasure Island
