Embarcadero Travel Guide

Tourist Guide

Embarcadero showing central business district and a city
Embarcadero
Embarcadero
Embarcadero which includes outdoor art, a city and skyline
Embarcadero featuring a garden, street scenes and cbd

The Embarcadero Plaza has entertainment, fabulous food, a great atmosphere and adventure by the bucket-load.

This wonderful bustling waterfront is always a hit with visitors. The area stretches from AT & T Park, the home of baseball team the San Francisco Giants, to Pier 45, one of San Francisco’s many wonderful piers. There are things to do, see and taste, with restaurants, attractions and open spaces galore. The area also includes Fisherman’s Wharf and Pier 39. Wander along the bay and take it all in.

Food lovers will be in heaven with the numerous and diverse restaurants on offer and will love the Ferry Plaza Farmers Market held every Tuesday and Thursday from 10 a.m. to 2 p.m. and Saturday from 8 a.m. to 2 p.m. This market sells some of California’s highest quality organic produce. There are over one hundred stalls to browse, piled high with delicious fresh food, baked goods and pre-prepared meals. Pick up a few treats to take away and enjoy down by the waterfront.

The Ferry Building is well worth a visit. This huge structure is dominated by a 240-foot clock tower in 12th century Spanish style. Sit for a while and indulge in a spot of people watching or grab a bit to eat in one of the gourmet bistros located within the building. Behind the building, there are some stunning views to enjoy across the San Francisco Bay area, and the Bay Bridge to the south of the city

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The Embarcadero has bags of entertainment waiting for visitors to discover. Pier 33 in the Embarcadero Plaza area is over a kilometre north of the Ferry Building. This entertainment hub down by the water is the perfect place to enjoy a coffee and to hop on a tour boat to popular destinations like Alcatraz Island.

The Embarcadero is a relatively flat area of the San Francisco, making it ideal for walking, but cable cars do run alongside it.


Popular places to visit

Activities


Our pick of the best Embarcadero Hotel Deals

Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is AU$161 per night from 14 Dec to 15 Dec
AU$161
14 Dec - 15 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (2,048 reviews)
Friendly staffs and very clean room

Reviewed on 27 Nov 2025

Hilton San Francisco Financial District
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is AU$201 per night from 21 Dec to 22 Dec
AU$201
21 Dec - 22 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (4,873 reviews)
Room was clean and staff were very helpful.

Reviewed on 27 Nov 2025

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is AU$235 per night from 3 Dec to 4 Dec
AU$235
3 Dec - 4 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
8.8/10 Excellent! (7,178 reviews)
Perfect place to stay

Reviewed on 29 Nov 2025

Hotel Riu Plaza Fisherman's Wharf
Fairmont San Francisco

Fairmont San Francisco

5 out of 5
950 Mason Street Atop Nob Hill San Francisco CA
The price is AU$377 per night from 21 Dec to 22 Dec
AU$377
21 Dec - 22 Dec
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy a full-service spa, 2 restaurants and 2 bars/lounges. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,436 reviews)
Everything was perfect! It was our first time staying at The Fairmont and it far exceeded my expectations!

Reviewed on 28 Nov 2025

Fairmont San Francisco
DoubleTree by Hilton Hotel Berkeley Marina

DoubleTree by Hilton Hotel Berkeley Marina

4 out of 5
200 Marina Blvd Berkeley CA
The price is AU$225 per night from 21 Dec to 22 Dec
AU$225
21 Dec - 22 Dec
includes taxes & fees
Stay at this business-friendly hotel in Berkeley. Enjoy free Wi-Fi, a marina and breakfast (surcharge). Our guests praise the breakfast and the restaurant in ...
8.2/10 Very Good! (3,876 reviews)
The room was very clean and comfortable. All staff were exceptionally friendly. Our kids enjoyed the heated swimming pool and hot tub. Clean towels available in swimming pool area. The breakfast was the best! Something for each of us and the view while we ate was picture perfect. Compliments to the ...

Reviewed on 1 Dec 2025

DoubleTree by Hilton Hotel Berkeley Marina
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center San Francisco CA
The price is AU$329 per night from 14 Dec to 15 Dec
AU$329
14 Dec - 15 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,985 reviews)
Great rooms that are modern, spacious and clean! Also, the lobby area is spectacular.

Reviewed on 27 Nov 2025

Hyatt Regency San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach showing skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and Washington Square.

North Beach
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


Embarcadero Travel Guide

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