South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is AU$164 per night from 21 Oct to 22 Oct
AU$164
21 Oct - 22 Oct
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (768 reviews)
"Soma house did great on everything they could control. Front desk staff was very nice and the room was very clean. The guard out front was helpful in reassuring they would keep us safe. All in all, not a bad place when landing in SFO and headed to Napa. In hindsight, i would have preferred staying ..."

Reviewed on 18 Sept 2025

Soma House
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$410 per night from 26 Sept to 27 Sept
AU$410
26 Sept - 27 Sept
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and ...
9/10 Wonderful! (1,020 reviews)
Convenient location Chase Center event
"Hotel was nice as were the employees. However, i had reserved 2 queen rooms months prior and only one was available when we checked in. They did give us a $200 room credit for the restaurant. That doesn't go far in San Francisco but it helped. The hotel was convenient to the Case Center where we ..."

Reviewed on 22 Sept 2025

InterContinental San Francisco by IHG
The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St, San Francisco, CA
The price is AU$247 per night from 25 Sept to 26 Sept
AU$247
25 Sept - 26 Sept
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
7.8/10 Good! (1,012 reviews)
"Rooms are a little dated."

Reviewed on 18 Sept 2025

The Pickwick Hotel
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St, San Francisco, CA
The price is AU$371 per night from 26 Sept to 27 Sept
AU$371
26 Sept - 27 Sept
includes taxes & fees
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
9.2/10 Wonderful! (1,302 reviews)
"Overall ok, mattress was not as comfortable as I expected ( like in Hilton hotel) it was too soft for me"

Reviewed on 22 Sept 2025

Hyatt Regency San Francisco Downtown SOMA
Hotel Fiona

Hotel Fiona

3.5 out of 5
140 7th Street, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is AU$177 per night from 29 Sept to 30 Sept
AU$177
29 Sept - 30 Sept
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the helpful staff and the convenient ...
8.4/10 Very Good! (819 reviews)
"The staff was really friendly, the room was clean and the view was perfect."

Reviewed on 19 Sept 2025

Hotel Fiona
Hotel Garrett

Hotel Garrett

3 out of 5
112 7th St, San Francisco, CA
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms in ...
7.6/10 Good! (630 reviews)
"It is easy to get to by tram or bus or bart . Close to Union square . Supermarket close by. Fewer homeless around in the mornings Breakfast was adequate (pastries and fruit )"

Reviewed on 21 Sept 2025

Hotel Garrett
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

Default Image

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more of the city at Mission Rock Station or UCSF/Chase Center Stop.

Mission Bay
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide

Choose two or more items and save on your trip:

Explore a world of travel with Expedia

Explore a world of travel with Expedia