South of Market Travel Guide

Tourist Guide
South of Market featuring central business district, a city and a fountain
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$216 per night from 1 Jul to 2 Jul
AU$216
per night
1 Jul - 2 Jul
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.8/10 Good! (954 reviews)
"Homeless people all around the surrounding blocks - hard to walk places when you have to navigate open drug use, filth and people strung out."

Reviewed on 9 Jun. 2024

Hampton Inn San Francisco Downtown/Convention Center
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is AU$255 per night from 1 Jul to 2 Jul
AU$255
per night
1 Jul - 2 Jul
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (2,095 reviews)
"BEAUTIFUL. CLEAN. CONVENIENT."

Reviewed on 10 Jun. 2024

San Francisco Marriott Marquis
LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$325 per night from 20 Jun to 21 Jun
AU$325
per night
20 Jun - 21 Jun
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,201 reviews)
"Overall the stay was great, one day we were pretty much attacked by a homeless person right outside the hotel. Hotel manager made sure to follow up with us and make a police report. Just sad we had to experience that in an otherwise amazing stay."

Reviewed on 13 Jun. 2024

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is AU$411 per night from 30 Jun to 1 Jul
AU$411
per night
30 Jun - 1 Jul
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
8.8/10 Excellent! (1,002 reviews)
"This hotel is excellent. Staff and service top notch. Bed and Bedding are superb. Beautiful grand hotel."

Reviewed on 10 Jun. 2024

Palace Hotel, a Luxury Collection Hotel, San Francisco
InterContinental San Francisco, an IHG Hotel
InterContinental San Francisco, an IHG Hotel
4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$233 per night from 2 Jul to 3 Jul
AU$233
per night
2 Jul - 3 Jul
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the pool ...
8.8/10 Excellent! (1,071 reviews)
"Beautiful hotel! Staff was wonderful! Easy Uber ride to the Giants game!"

Reviewed on 14 Jun. 2024

InterContinental San Francisco, an IHG Hotel
Hyatt Regency San Francisco Downtown SOMA
Hyatt Regency San Francisco Downtown SOMA
4 out of 5
50 3rd St, San Francisco, CA
Fully refundable
The price is AU$259 per night from 30 Jun to 1 Jul
AU$259
per night
30 Jun - 1 Jul
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
8.8/10 Excellent! (1,577 reviews)
"Good walking"

Reviewed on 14 Jun. 2024

Hyatt Regency San Francisco Downtown SOMA
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

Default Image

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Default Image

Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. Mission Dolores Park is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide

Choose two or more items and save on your trip: