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W Florence

Hotel with 2 restaurants, steps from Basilica of Santa Maria Novella

Choose dates to view prices

Photo gallery for W Florence

3 bars/lounges, lobby lounge, rooftop bar
Reception
3 bars/lounges, lobby lounge, rooftop bar
Free WiFi
Exterior
A short walk from Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore, W Florence provides a coffee shop/cafe, dry cleaning/laundry services and 3 bars. Enjoy a meal at the two on-site restaurants. Guests can connect to free in-room WiFi.

Reviews

10 out of 10
Exceptional

Popular amenities

  • Parking available
  • Bar
  • Pet-friendly
  • Laundry
  • Free WiFi
  • Restaurant
The current price is AU$1,234
includes taxes & fees
30 Oct - 31 Oct

Room options

Check availability for these dates

Tonight

Sept 30 - Oct 1
Check availability for tonight Sept 30 - Oct 1

Tomorrow

Oct 1 - Oct 2
Check availability for tomorrow Oct 1 - Oct 2
Available filters for rooms
Showing 7 of 7 rooms

View all photos for Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed

Free WiFi

Superior Room, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite, 1 King Bed

Free WiFi

Junior Suite, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

  • Sleeps 2
  • 1 King Bed

View all photos for Premier Room, 1 King Bed, Balcony

Free WiFi

Premier Room, 1 King Bed, Balcony

  • Sleeps 2
  • 1 King Bed

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includes taxes & fees
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About the area

Map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
  • Piazza del Duomo - 8 min walk - 0.7 km
  • Ponte Vecchio - 9 min walk - 0.8 km
  • Uffizi Gallery - 13 min walk - 1.1 km

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Peretola Airport (FLR) - 26 min drive

Restaurants

  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬1 min walk
  • ‪Giotto Pizzeria - ‬1 min walk

About this property

W Florence

Hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, W Florence provides a coffee shop/cafe, dry cleaning/laundry services and 3 bars. Enjoy a meal at the two on-site restaurants. Guests can connect to free in-room WiFi.
You'll also find perks such as:
  • Valet parking (surcharge), a round-trip airport shuttle (surcharge) and tour/ticket information
  • Coffee/tea in reception, a front desk safe and a water dispenser
  • Free newspapers, concierge services and multilingual staff
Room features
All guest rooms at W Florence include amenities, such as free WiFi.

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  • Free WiFi
  • Restaurant
  • Air conditioning
9.4 out of 10, Exceptional, 92 reviews
The price is AU$440
includes taxes & fees
31 Oct - 1 Nov
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour return airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)

Food and drink

  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Family friendly

  • Snack bar/deli

Conveniences

  • Free newspapers in lobby
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Lift
  • Wheelchair-accessible gym
  • Wheelchair-accessible registration desk

More

  • Communal living room
  • Reception hall
  • Smoke-free property

Policies

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation

Pets

Pets are allowed for an extra charge of EUR 120 per accommodation, per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 6.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 120 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Property Registration Number IT048017A1XL81K7ZV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

Is W Florence pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of EUR 120 per accommodation, per stay. Service animals are exempt from fees.

How much does it cost to stay at W Florence?

As of 30 Sept 2025, prices found for a 1-night stay for 2 adults at W Florence on 27 Oct 2025 start from AU$1,216.43, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at W Florence?

Valet parking is available for EUR 60 per night.

Does W Florence provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 130 per vehicle applies.

Where is W Florence located?

Located in Historic Centre of Florence, this hotel is steps away from Via Faenza and Basilica of Santa Maria Novella. Piazza di Santa Maria Novella and Central Market are also within 5 minutes. Unità Tram Stop is only a 2-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 3 minutes.

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W Florence Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 3 out of 3 reviews
Rating 8 - Good. 0 out of 3 reviews
Rating 6 - Okay. 0 out of 3 reviews
Rating 4 - Poor. 0 out of 3 reviews
Rating 2 - Terrible. 0 out of 3 reviews

10/10

Cleanliness

8.0/10

Staff & service

10/10

Property conditions & facilities

10/10

Eco-friendliness

Reviews

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025