Upper Market Travel Guide
Tourist Guide
Visit Upper Market
Popular places to visit
Oracle Park
Whether or not you’re a baseball fan, this charming ballpark with outstanding views should be on your San Francisco sightseeing list.
Pier 39
This waterfront attraction offers all the fun of a traditional pier with rides, street performances and entertainment courtesy of a colony of resident sea lions!
Golden Gate Park
This wonderful park is a haven away from the hustle and bustle of the busy city. Come here to relax, enjoy the scenery, breathe in the air and watch the wildlife.
Golden Gate Bridge
This iconic bridge, with its distinctive burnished red colour, is probably one of the world’s most instantly recognisable landmarks.
Lombard Street
Often incorrectly called the world’s crookedest street, this San Francisco roadway is an iconic spot to see, photograph and drive down.
Moscone Convention Center
During your trip, find out what's happening in Moscone Convention Center, a top convention centre in San Francisco. Discover the fascinating museums and notable monuments in this vibrant area.
Activities
Golden Gate Bay Cruise - Sail Around Alcatraz! (1-hour)
Alcatraz Visit with Night Option and SF Bay Cruise
California Academy of Sciences Daytime Admission
Go City: San Francisco All-Inclusive Pass with 30+ Attractions
San Francisco: One day Yosemite and Giant Sequoias Tour
California Sunset Cruise (2-hours)
Our pick of the best Upper Market Hotel Deals
Hotel Riu Plaza Fisherman's Wharf
"Hotel was clean and well cared for, air conditioning unit is size of a washing machine and sounds like an aircraft in the room with varying temperature through the night. Location is good if you want really touristy area. A long queue for checkin and breakfast like a school canteen. It’s okay but ..."
Reviewed on 10 June 2026
Holiday Inn Golden Gateway by IHG
"Seriously such a good place to stay"
Reviewed on 10 June 2026
Hilton San Francisco Union Square
"Inside was fairly clean. The outside could use a power spray cleaning at least every week from the smell of urine. Luggage Staff was extremely helpful. Check-in Staff that helped me could be more friendly to encourage customers to come back. Overall stay was okay to good."
Reviewed on 8 June 2026
Hyatt Regency San Francisco
"Very professional and very clean"
Reviewed on 9 June 2026
Parc 55 San Francisco - A Hilton Hotel
"Great but parking was so expensive, parking in teh city is expensive in general so I recommend not"
Reviewed on 10 June 2026
Handlery Union Square Hotel
"The room is clean beds comfy. It is an older hotel but very good. I would stay here again."
Reviewed on 10 June 2026
Our guide on where to stay in Upper Market
Fisherman's Wharf
Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.
Union Square
Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.
Downtown San Francisco
Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.
South of Market
Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.
Nob Hill
Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.
