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"Very clean rooms, modern and fresh bedding, towels etc. Delicious breakfast buffet selection. Fabulous view of the beach from the room and the balcony. Cheap parking £2.50 for the day unitl 11am the next day. Great stay!"

"Excellent night’s stay. Room spacious and comfortable. Enjoyed spa facilities in the morning. Good choice of breakfast options - liked the new buffet. Staff friendly and helpful. We stay at the Imperial quite frequently and love the location and sea view."

"Excellent staff and ideal location make this stay a good choice."

"The hotel looks very shabby from the outside but the room was lovely bright and clean with a beautiful view of the seafront and pier. Bathroom window let in a draft and there was no plug for the bath but these are the only negatives. "

"The room was clean and large. Pillows were great but I felt the mattress could have been a better quality. The staff were helpful and prompt in serving the customers. The breakfast was adequate. I would have liked to see a larger variety of fresh fruit salad. the bar staff were helpful. This hotel is great value for the price and I would book again or recommend to friends."

"Good location & parking. Great staff Good breakfast "

"My friend and I stayed for three nights. We loved the location. We used the swimming pool and each had a treatment provided by the Spa. The food was lovely. The staff were friendly and accommodating. A great atmosphere. The weather was really good, so we enjoyed relaxing in the garden. It was definitely good value for money. Would 100% stay again."

"Staff all very polite and helpful"

"Our room was very well presented. So he breakfast was very good. Most of all - without exception - the staff were very helpful, friendly and efficient"