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Floren Hotel

5.0 star property
Travelers find the perfect balance between exploring the historic downtown area and enjoying the luxurious comforts of this elegant Italian retreat

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The Floren Luxury Hotel in the Historic Center - Downtown offers a complimentary breakfast buffet, daily manager's reception, lobby coffee and tea service, and concierge assistance. High-speed WiFi keeps guests connected throughout their stay.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Parking available
  • Business services

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Classic Room

Classic Room

Classic Room

9.8 out of 10
Exceptional
(25 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Blackout curtains
Pillow-top bed
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Business Room

Business Room

Business Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Blackout curtains
Pillow-top bed
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

Premium bedding, down duvets, pillow-top beds, minibar

Deluxe Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Down duvet
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillow-top bed
  • Sleeps 2
  • 1 Queen Bed

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Front of property

Il Malaspina

Historic Centre of Florence
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
10.0 out of 10, Exceptional, 10 reviews
The price is AU$200
includes taxes & fees
23 Dec - 24 Dec
Il Malaspina
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About the area

Map
17 Via Panzani, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Trattoria La Madia - ‬1 min walk

About this property

Floren Hotel

Luxury hotel remodelled in 2024 and located near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Ponte Vecchio, Floren Hotel provides a free breakfast buffet, a free daily manager's reception and a coffee shop/cafe. Stay connected with free in-room WiFi, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities, such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), a lift and multilingual staff
  • Coffee/tea in reception, luggage storage and concierge services
  • 1 meeting room, a 24-hour front desk and tour/ticket information
Room features
All guest rooms at Floren Hotel offer comforts, such as 24-hour room service and premium bedding, in addition to perks, such as pillow menus and laptop-compatible safes.
More amenities include:
  • Pillowtop mattresses and down duvets
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/cupboards, electric kettles and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 50 per day; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking at Floren Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Checkout is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps away from Via de' Tornabuoni and Piazza di Santa Maria Novella. Cathedral of Santa Maria del Fiore and Piazza del Duomo are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

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Reviews

Floren Hotel Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.4

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 159 out of 207 reviews
Rating 8 - Good. 34 out of 207 reviews
Rating 6 - Okay. 5 out of 207 reviews
Rating 4 - Poor. 5 out of 207 reviews
Rating 2 - Terrible. 4 out of 207 reviews

Reviews

10/10 Excellent

Carlos

Liked: Cleanliness, amenities, property conditions & facilities
Excelente hotel and service
Stayed 2 nights in Sep 2025

10/10 Excellent

Paulo

Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025

8/10 Good

Paolo

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025

10/10 Excellent

Shabana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The cafe part of the hotel was lovely, the gelato donut and breakfast pastries were just amazing. Ana made a delicious espresso and delivered warm smiles. Very convenient, will definitely be back. I will be back! The Floren Hotel will be part of all future travel. Love Tola
Stayed 2 nights in Nov 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location is good and staffs are extremely friendly
Stayed 1 night in Aug 2025

10/10 Excellent

Junko

Liked: Amenities
staffs are helpful & friendly, breakfast was awesome, room was spacious and well-equipped, area was walkable to everywhere. highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great bar with a great bartender Carmine
Stayed 2 nights in Oct 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Very convenient to train station
Stayed 4 nights in Sep 2025

10/10 Excellent

Omid

Liked: Cleanliness, staff & service, property conditions & facilities
Really enjoyed our stay! Beautiful little hotel, clean nice and felt luxurious. They also surprised us with a little gift for our anniversary.
Stayed 3 nights in Aug 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025

10/10 Excellent

Meriam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Came here for honeymoon, will definitely recommend and visit again. So clean
Stayed 4 nights in Sep 2025

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025

10/10 Excellent

Martina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I was expecting a good hotel but the service, attention to detail, staff availability, breakfast, just everything blew me away! This is a true gem of a small boutique luxury hotel. The location is perfect and I think this will be my go to place every time I return to Florence! Just a fabulous new discovery that will remain my now not so hidden gem! Compliments to the management and the entire staff!!! This is what hospitality should look like!
Stayed 4 nights in Oct 2025

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
Stayed 3 nights in Sep 2025

8/10 Good

Paula Sarah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025

10/10 Excellent

Kelvie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Floren Luxury Hotel was even better than we hoped! Staff went far beyond expectations in every way to meet expectations. Rooms were cleaned and towels refreshed regularly—we’d take the whole rainfall shower home if we could! Breakfast was among the best we’ve ever had; if you like Eggs Benedict or even smoked salmon, this is your place! Fresh fruit, salads, meats, fresh breads and cakes were all available along with eggs any style. Plus you will love the staff; we did.
Stayed 4 nights in Oct 2025

10/10 Excellent

Camille

Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025

10/10 Excellent

Dana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our international flight was cancelled to return home and they were very accommodating in booking us into the same room for an extra night. Their complimentary breakfast was exceptional along with the staff. The entire property was extremely clean and our room was beautiful, a great location and we walked everywhere from the hotel. I highly recommend this property.
Stayed 1 night in Aug 2025

10/10 Excellent

Kim

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had an amazing stay at Floren. It was extremely well located and very comfortably appointed. Their breakfast was superb and the bar well stocked. The room was excellent and had all the amenities. We will return for sure.
Stayed 2 nights in Aug 2025

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025

10/10 Excellent

yamile

Liked: Cleanliness, amenities, property conditions & facilities
New hotel, excellent location, great service, good rooms
Stayed 3 nights in May 2025

8/10 Good

Brian

Liked: Cleanliness, amenities, property conditions & facilities
The room was clean, we did not appreciate having to complete a survey within half an hour of getting into the room so we could use the wifi, seemed a bit extortionate and annoyed us. We were not entirely happy to have a smart phone/device owned by the hotel in our room we wondered about our privacy
Stayed 5 nights in Nov 2025

10/10 Excellent

STANLEY

Liked: Cleanliness, amenities, property conditions & facilities
Great service, great rooms, and close to everything. Highly recommend.
Stayed 3 nights in Jun 2025

10/10 Excellent

Matthew

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Stayed 4 nights in Jun 2025