Seongbuk-dong Travel Guide

Tourist Guide

Korea Furniture Museum featuring a small town or village
Korea Furniture Museum featuring heritage elements and interior views
Korea Furniture Museum
Seongbuk-dong
Korea Furniture Museum showing heritage elements

Popular places to visit

Korea Furniture Museum which includes a fountain, a park and heritage elements

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Lotte World

Lotte World

4/5(31 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Myeongdong Street

Myeongdong Street

4.5/5(22 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Namdaemun Market featuring a city, street scenes and markets

Namdaemun Market

4.5/5(59 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower which includes a high-rise building

Lotte World Tower

4.5/5(21 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace which includes a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

4.5/5(75 reviews)

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Activities

GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

AU$104
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge

Korea DMZ Tour with North Korea Experience Hall & Susp. Bridge

AU$79
per adult
90% of travellers recommend
Korea DMZ Tour with North Korea Experience Hall & Susp. Bridge
Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan

Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan

AU$3
per traveller
80% of travellers recommend
Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan
Main Picture

2025 Travelers’ Choice Best of the Best: DMZ Tour from Seoul

AU$44
per adult
92% of travellers recommend
2025 Travelers’ Choice Best of the Best: DMZ Tour from Seoul
Amazing DMZ TOUR with Exclusive North Korean Defector Meet-Up

Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge

AU$56
per adult
100% of travellers recommend
Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge
Boat Voyage in Imjin River flowing out of North Korea to South Korea

[DMZ Adventure] DMZ and optional Boat Voyage in River

AU$61
per adult
[DMZ Adventure] DMZ and optional Boat Voyage in River
See all activities in Seoul

Our pick of the best Seongbuk-dong Hotel Deals

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is AU$431 per night from 16 Nov to 17 Nov
AU$431
16 Nov - 17 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,007 reviews)
"Los servicios del hotel muy caros"

Reviewed on 4 Oct 2025

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is AU$275 per night from 11 Nov to 12 Nov
AU$275
11 Nov - 12 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,982 reviews)
"Staff was very helpful and breakfast was delicious!"

Reviewed on 13 Oct 2025

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is AU$273 per night from 10 Nov to 11 Nov
AU$273
10 Nov - 11 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,747 reviews)
"Room carpets were stained and dirty"

Reviewed on 10 Oct 2025

LOTTE City Hotel Myeongdong
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is AU$550 per night from 3 Nov to 4 Nov
AU$550
3 Nov - 4 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,006 reviews)
"The executive lounge was great!"

Reviewed on 29 Sept 2025

The Shilla Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is AU$182 per night from 17 Nov to 18 Nov
AU$182
17 Nov - 18 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (766 reviews)
"We loved staying here! The hotel is so clean and new feeling. The location is good to take a quick taxi or about a 20 minute walk to Myeongdong street. The property around the hotel looks like it was destroyed by a fire or something but they seem to be working on cleaning it up and there are nice ..."

Reviewed on 13 Oct 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is AU$217 per night from 16 Nov to 17 Nov
AU$217
16 Nov - 17 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,658 reviews)
"Yes"

Reviewed on 12 Oct 2025

L7 GANGNAM by LOTTE
See all 2,333 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Seongbuk-dong

Insadong featuring art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
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Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Seongbuk-dong Travel Guide

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