Seongbuk-dong Travel Guide
Tourist Guide
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Activities
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
DMZ Tour including Hotel Pick up
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
From Seoul: DMZ Tour with Optional Heroes Suspension Bridge
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong
Seoul: DMZ & Observatory Tour with Suspension Bridge or Boat
Our pick of the best Seongbuk-dong Hotel Deals
LOTTE City Hotel Myeongdong
Reviewed on 26 Jul. 2025
ENA Suite Hotel Namdaemun
Reviewed on 29 Jul. 2025
Sotetsu Hotels The Splaisir Seoul Myeongdong
Reviewed on 31 Jul. 2025
Fairfield by Marriott Seoul
Reviewed on 22 Jul. 2025
Toyoko Inn Seoul Gangnam
Reviewed on 26 Jul. 2025
Grand Hyatt Seoul
Reviewed on 30 Jul. 2025
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.
- Gilsangsa Temple
- Lotte World
- Myeongdong Street
- Namdaemun Market
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gwanghwamun
- Gocheok Sky Dome
- Lotte Outlets Seoul Station
- Dongdaemun History and Culture Park
- Hongik University
- Seoul City Hall
- Olympic Park
- Korea University
- Seoul National University
- Lotte Mall Gimpo Airport
- Myeongdong Cathedral
- Namsan Mountain Park
Are there hotels near Seongbuk-dong?
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