Seongbuk-dong Travel Guide

Tourist Guide

Korea Furniture Museum featuring a small town or village
Korea Furniture Museum featuring heritage elements and interior views
Korea Furniture Museum
Seongbuk-dong
Korea Furniture Museum showing heritage elements

Popular places to visit

Korea Furniture Museum which includes a fountain, a park and heritage elements

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Namdaemun Market featuring a city, street scenes and markets

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Dongdaemun Market featuring night scenes, street scenes and a city

Dongdaemun History and Culture Park

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
Lotte World Tower which includes a high-rise building

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower

Activities

GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

AU$102
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Talk with North Korean Defector

Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge

AU$54
per adult
100% of travellers recommend
Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge
Boat Voyage in Imjin River flowing out of North Korea to South Korea

[DMZ Adventure] DMZ and optional Boat Voyage in River

AU$52
per adult
[DMZ Adventure] DMZ and optional Boat Voyage in River
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

AU$14
per adult
90% of travellers recommend
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Couple at Gyeongbok Palace during a Seoul City tour

Seoul City Half Day Tour-Gyeongbok Palace Guard Changing Ceremony

AU$57
per adult
90% of travellers recommend
Seoul City Half Day Tour-Gyeongbok Palace Guard Changing Ceremony
Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

AU$64
per adult
Seoul: Nighttime Tour of Palace, Market, Naksan Park & More
See all activities in Seoul

Our pick of the best Seongbuk-dong Hotel Deals

ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is AU$153 per night from 26 Jan to 27 Jan
AU$153
26 Jan - 27 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,257 reviews)
Great location, clean, helpful staff.

Reviewed on 13 Jan 2026

ENA Suite Hotel Namdaemun
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu Seoul
The price is AU$469 per night from 4 Feb to 5 Feb
AU$469
4 Feb - 5 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and an outdoor pool. Our guests praise the helpful staff and the property condition in their ...
9.4/10 Exceptional! (1,002 reviews)
Staying on the executive floor give you access to exquisite food that you will not find in any other hotel executive lounge. You don’t even have to go to dinner at night after attending happy hour in the lounge. Everything is so elegant and the staff is so attentive. Best executive lounge ...

Reviewed on 29 Dec 2025

The Shilla Seoul
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is AU$272 per night from 2 Feb to 3 Feb
AU$272
2 Feb - 3 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (1,005 reviews)
Clean, filtered water and coffee maker available in room which is convenient for longer stays.

Reviewed on 14 Nov 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is AU$125 per night from 20 Jan to 21 Jan
AU$125
20 Jan - 21 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,048 reviews)
Breakfast was good. Friendly and helpful hotel staff.

Reviewed on 12 Jan 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Shilla Stay Gwanghwamun Myungdong

Shilla Stay Gwanghwamun Myungdong

4 out of 5
71, Sambong-ro, Jongno-gu Seoul
The price is AU$146 per night from 12 Feb to 13 Feb
AU$146
12 Feb - 13 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a health club and parking (surcharge). Our guests praise the helpful staff and the ...
8.6/10 Excellent! (1,165 reviews)
Clean bed setting and room. I'll stay next trip also.

Reviewed on 12 Jan 2026

Shilla Stay Gwanghwamun Myungdong
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is AU$125 per night from 2 Feb to 3 Feb
AU$125
2 Feb - 3 Feb
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.6/10 Excellent! (1,758 reviews)
いつも大変快適に利用しています。

Reviewed on 9 Jan 2026

Shilla Stay Seodaemun Seoul Station
See all 2,459 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Seongbuk-dong

Insadong featuring art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Default Image

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Dongdaemun History and Culture Park and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Dongdaemun History and Culture Park and Myeongdong Street are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Seongbuk-dong Travel Guide

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