Seongbuk-dong Travel Guide

Tourist Guide

Korea Furniture Museum featuring a small town or village
Korea Furniture Museum featuring heritage elements and interior views
Korea Furniture Museum
Seongbuk-dong
Korea Furniture Museum showing heritage elements

Popular places to visit

Korea Furniture Museum which includes a fountain, a park and heritage elements

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Namdaemun Market featuring a city, street scenes and markets

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower which includes a high-rise building

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace which includes a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Activities

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

AU$67
per adult
98% of travellers recommend
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

AU$103
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul: DMZ Tour with North Korea Experience Hall

Seoul: DMZ Tour with North Korea Experience Hall

AU$66
per adult
Seoul: DMZ Tour with North Korea Experience Hall
Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan

Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan

AU$4
per traveller
Seoul: South Korea Roaming Internet with eSIM Mobile Data Plan
Korean DMZ Tour Optional Suspension Bridge from Seoul

Korean DMZ Tour Optional Suspension Bridge from Seoul

AU$53
per adult
92% of travellers recommend
Korean DMZ Tour Optional Suspension Bridge from Seoul
Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge

Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge

AU$79
per adult
90% of travellers recommend
Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge
See all activities in Seoul

Our pick of the best Seongbuk-dong Hotel Deals

LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is AU$189 per night from 9 Oct to 10 Oct
AU$189
9 Oct - 10 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,717 reviews)
"This is our second stay. Excellent customer service and very friendly staff.(Front desk/1st Floor) We will stay again. Thank you."

Reviewed on 30 Sept 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is AU$251 per night from 13 Oct to 14 Oct
AU$251
13 Oct - 14 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,935 reviews)
"The room was large and the bed very comfortable. The location is ideal to walk most tourist spots and also has easy access to all transportation."

Reviewed on 30 Sept 2025

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is AU$510 per night from 12 Oct to 13 Oct
AU$510
12 Oct - 13 Oct
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,000 reviews)
"Clean and great restaurants. A bit expensive but it provides great services"

Reviewed on 28 Sept 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is AU$176 per night from 12 Oct to 13 Oct
AU$176
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (728 reviews)
"Amazing stay"

Reviewed on 30 Sept 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is AU$115 per night from 12 Oct to 13 Oct
AU$115
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8.2/10 Very Good! (1,000 reviews)
"Very comfortable stay staff very nice location was great"

Reviewed on 29 Sept 2025

Fairfield by Marriott Seoul
L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is AU$171 per night from 9 Oct to 10 Oct
AU$171
9 Oct - 10 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,642 reviews)
"Reliable"

Reviewed on 27 Sept 2025

L7 GANGNAM by LOTTE
See all 2,257 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Seongbuk-dong

Insadong featuring art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
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Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Seongbuk-dong Travel Guide

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