Seongbuk-dong Travel Guide

Tourist Guide

Korea Furniture Museum featuring interior views and heritage elements
Korea Furniture Museum featuring interior views and heritage elements
Korea Furniture Museum which includes heritage elements
Korea Furniture Museum showing interior views
Korea Furniture Museum which includes interior views and heritage elements

Popular places to visit

Korea Furniture Museum which includes a fountain, a park and heritage elements

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

4.5/5(22 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

4/5(31 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market featuring night scenes, street scenes and a city

Dongdaemun History and Culture Park

4.5/5(72 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4.5/5(27 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
Lotte World Tower which includes a high-rise building

Lotte World Tower

4.5/5(21 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower

Activities

GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

AU$80
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Hyangwonjeon Pavilion at Gyeongbok Palace on our Best Seoul City Tour

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

AU$42
per adult
98% of travellers recommend
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
South Korea: Sea Life COEX

South Korea: Sea Life COEX

AU$31
per adult
100% of travellers recommend
South Korea: Sea Life COEX
Changing of Guard Ceremony

Korean Palace and Temple Tour in Seoul: Gyeongbokgung Palace and Jogyesa Temple

AU$45
per adult
Korean Palace and Temple Tour in Seoul: Gyeongbokgung Palace and Jogyesa Temple
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

AU$13
per adult
90% of travellers recommend
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge

Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge

AU$67
per adult
100% of travellers recommend
Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge
See all activities in Seoul

Our pick of the best Seongbuk-dong Hotel Deals

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is AU$303 per night from 9 Mar to 10 Mar
AU$303
9 Mar - 10 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,004 reviews)
Best ever !

Reviewed on 22 Feb 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is AU$192 per night from 5 Mar to 6 Mar
AU$192
5 Mar - 6 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,132 reviews)
Very clean and spacious room. Love the kitchen and the balcony. Convenient washer and dryer. They don’t provide toothbrush/toothpaste or laundry detergent but atleast they have 2 convenience stores nearby. Very close to a lot of popular shopping streets that are within 15-20 minute walking distance. ...

Reviewed on 1 Mar 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is AU$264 per night from 6 Mar to 7 Mar
AU$264
6 Mar - 7 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,336 reviews)
The room was spotless and the staff was very kind and helpful! The hotel is right near great restaurants and a convenience store with easy and quick access to the subway or the bus station! I will definitely be coming back the next time I come to Korea!

Reviewed on 3 Mar 2026

ENA Suite Hotel Namdaemun
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is AU$139 per night from 8 Mar to 9 Mar
AU$139
8 Mar - 9 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.8/10 Excellent! (1,777 reviews)
Rooms where very clean and very quiet. Breakfast was great!

Reviewed on 28 Feb 2026

Shilla Stay Seodaemun Seoul Station
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is AU$226 per night from 5 Mar to 6 Mar
AU$226
5 Mar - 6 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,935 reviews)
The room was small but clean and comfortable. I really liked that the bathroom had a bidet. Housekeeping staff also provided water every day.

Reviewed on 1 Mar 2026

LOTTE CITY HOTEL MYEONGDONG
L7 HONGDAE by LOTTE HOTELS

L7 HONGDAE by LOTTE HOTELS

4 out of 5
141, Yanghwa-ro, Mapo-gu Seoul
The price is AU$228 per night from 10 Mar to 11 Mar
AU$228
10 Mar - 11 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,265 reviews)
Good

Reviewed on 2 Mar 2026

L7 HONGDAE by LOTTE HOTELS
See all 2,511 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Other neighbourhoods around Seongbuk-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Statue of Sejong the Great. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Seongbuk-dong Travel Guide

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