Passeggiata di Viareggio Tours and Activities

Viareggio featuring a house and street scenes as well as an individual female
Passeggiata di Viareggio featuring street scenes, a city and night scenes
Passeggiata di Viareggio
Viareggio which includes night scenes, tropical scenes and street scenes
Passeggiata di Viareggio showing outdoor eating


Explore the shops, bars, hotels and restaurants on Viareggio’s promenade along the dividing line between the last row of buildings and the sparkling blue Mediterranean Sea.

Passeggiata di Viareggio provides travellers and locals with typical Italian customs, from the extensive use of hand gestures in lieu of words to charming shops and restaurants. You will have the opportunity to get involved in some of Italy’s finest traditions. Take a “passeggiata” (evening stroll) along the promenade and relish the buzzing atmosphere as day turns to night. Formal dress is preferred if you want to blend in with locals who take this social tradition seriously.

The promenade, along with the Mediterranean Sea, is the main attraction in Viareggio, the largest resort town in Tuscany. Travellers from across the globe have been relaxing on the town’s shores since the early 1900s. Indulge in the sun, seafood and shopping offered by the passeggiata.

Viareggio’s design is typical of the Italian Riviera’s general style in that the promenade is the city’s nucleus, linking the buzzing town to its pristine beaches. Visit the quaint stores and bistros serving up Italian cuisine along the passeggiata.

Note the Liberty-style architecture that spans across the city’s structures. It is a design preferred by Italian architects from the art nouveau era at the turn of the 20th century. See its prominent features, such as airy structures and nature-inspired flair, around the town.

Explore the culinary options on the promenade, such as freshly caught seafood. Relax on the beach on a sunny day before heading to the sea to cool off. Rent a bicycle and ride up and down the 5-kilometre (3-mile) boulevard. Peruse the fascinating items on display in the outdoor markets that occur a few times per week. You can find gifts and memorabilia, including handmade leather sandals and purses, from your Italian trip.

The promenade remains popular year-round due to its pleasant Mediterranean climate. Attend the Carnival of Viareggio in winter for a host of activities and entertainment. Viareggio is a 30-kilometre (18.6-mile) drive west from Lucca.

Plan a trip to see Passeggiata di Viareggio

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Popular places to visit


Top Passeggiata di Viareggio Hotel & Accommodation Deals

Sina Astor
Sina Astor
4 out of 5
Viale Giosue' Carducci, 54, Viareggio, LU
Sina Astor
VI SUITES
VI SUITES
4 out of 5
Viale Ugo Foscolo 70, Viareggio, LU
VI SUITES
Grand Hotel Principe di Piemonte
Grand Hotel Principe di Piemonte
5 out of 5
Piazza Giacomo Puccini, 1, Viareggio, LU
Grand Hotel Principe di Piemonte
Hotel Eden
Hotel Eden
3 out of 5
Viale Manin 27, Viareggio, LU
Hotel Eden
Palace Hotel
Palace Hotel
4 out of 5
Via Flavio Gioia, 2, Viareggio, LU
Palace Hotel
Grand Hotel Royal
Grand Hotel Royal
4 out of 5
Viale Giosuè Carducci 44, Viareggio, LU
Grand Hotel Royal
Hotel Residence Esplanade
Hotel Residence Esplanade
4 out of 5
Piazza Puccini 18, Viareggio, LU
Hotel Residence Esplanade
Hotel London
Hotel London
3 out of 5
Viale Daniele Manin 16, Viareggio, LU
Hotel London
Hotel Stella d'Italia
Hotel Stella d'Italia
3 out of 5
Viale Ugo Foscolo 57, Viareggio, LU
Hotel Stella d'Italia
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.