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Aura Hotel Times Square

4.0 star property
Broadway's stylish urban retreat offers a perfect balance of city energy and comfort, with two restaurants and a welcoming bar steps from Times Square

Choose dates to view prices

Aura Hotel Times Square offers a sophisticated Manhattan base. Guests keep their routines at the 24-hour gym, dine at two on-site restaurants, and unwind at the bar after exploring Broadway. Multilingual staff assist visitors in navigating their New York adventure.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Gym
The current price is AU$318
includes taxes & fees
12 July - 13 July

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Executive Room, 1 Queen Bed

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Executive Room, 1 Queen Bed

8.8 out of 10
Excellent
(20 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 Queen Bed

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Deluxe Room, 1 Queen Bed

8.4 out of 10
Very good
(23 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Deluxe Room, 1 King Bed

8.6 out of 10
Excellent
(86 reviews)
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Queen Bed, Mobility Accessible, Bathtub

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Executive Room, 1 Queen Bed, Mobility Accessible, Bathtub

  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 King Bed

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Executive Room, 1 King Bed

8.2 out of 10
Very good
(56 reviews)
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Queen Bed, Roll-in Shower (Accessible)

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Executive Room, 1 Queen Bed, Roll-in Shower (Accessible)

8.6 out of 10
Excellent
(4 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Deluxe Double Room

8.0 out of 10
Very good
(85 reviews)
  • Sleeps 4
  • 2 Double Beds
  • Free Wi-Fi

View all photos for Standard Room (Full)

Standard Room (Full)

Standard Room (Full)

8.0 out of 10
Very good
(74 reviews)
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Superior Room, 1 Queen Bed

Egyptian cotton sheets, premium bedding, in-room safe, blackout curtains

Superior Room, 1 Queen Bed

8.2 out of 10
Very good
(175 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | Living area

Suite, 1 Bedroom

7.4 out of 10
Good
(11 reviews)
  • Sleeps 4
  • 1 Double Sofa Bed and 1 Queen Bed
  • Free Wi-Fi

View all photos for Penthouse (Suite)

A modern hotel room with a large bed, a bedside table, a lamp, and a view of the city through large windows.

Penthouse (Suite)

8.8 out of 10
Excellent
(3 reviews)
  • Sleeps 4
  • 1 Double Sofa Bed and 1 King Bed
  • Free Wi-Fi

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About the area

Located in Manhattan, a neighbourhood in New York, Aura Hotel Times Square is in the entertainment district and near a metro station. Times Square and 5th Avenue are worth visiting if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Bryant Park and Central Park. Looking to enjoy an event or a match? See what's going on at Madison Square Garden or MetLife Stadium. Visit our New York travel guide
Map
120 W 44th St, New York, NY, 10036

What's nearby

  • A busy urban street with yellow taxis, pedestrians, and tall buildings with illuminated signs.
    Broadway
    2 min walk - 0.2 km
  • Times Square with large billboards and skyscrapers.
    Times Square
    2 min walk - 0.2 km
  • A park with green trees and grass, surrounded by tall buildings.
    Bryant Park
    3 min walk - 0.3 km
  • A busy urban street with pedestrians, cars, and a large American flag.
    5th Avenue
    6 min walk - 0.6 km
  • A historic building with ornate architecture and a modern glass skyscraper in the background.
    Grand Central Terminal
    10 min walk - 0.8 km

Getting around

  • 42 St. - Bryant Pk. Station
    3 min walk
  • Grand Central - 42 St. Station
    8 min walk
  • LaGuardia Airport (LGA)
    31 min drive

Restaurants

  • Starbucks
    2 min walk
  • Starbucks
    2 min walk
  • Jollibee
    2 min walk
  • Brooklyn Diner
    3 min walk
  • Jimmy's Corner
    1 min walk

About this property

Aura Hotel Times Square

  • Upscale hotel remodelled in 2024 and located near Times Square
  • Located close to Bryant Park and Grand Central Terminal, Aura Hotel Times Square provides a 24-hour gym, 2 restaurants and a bar. Stay connected with free in-room WiFi.
  • You'll also find perks such as:
    • Cooked-to-order breakfast (surcharge), self-parking (surcharge) and express check-out
    • A water dispenser, multilingual staff and concierge services
    • A lift, luggage storage and smoke-free property
    • Guest reviews speak highly of the helpful staff and location
  • Room features
  • All 234 rooms boast comforts, such as premium bedding and laptop-compatible safes, as well as perks, such as air conditioning and bathrobes.
  • More amenities include:
    • Bathrooms with designer toiletries and shower/bath combinations
    • 32-inch LCD TVs with premium channels
    • Wardrobes/cupboards, recycling and coffee/tea makers

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  • Pet-friendly
  • Free Wi-Fi
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  • Air-conditioning
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (USD 55 per night)
  • Secured parking on site (USD 55 per night)
  • Limited on-site self parking

Food and drink

  • Daily cooked-to-order breakfast available 7:30 AM to 10:30 AM for a fee: USD 27 to 108 for adults and USD 27 to 108 for children
  • 2 restaurants

Restaurants on site

  • Gatsby's Landing
  • The Long Room

Things to do

  • 24-hour gym
  • Stereo

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Water dispenser

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Lift
  • Stair-free path to entrance
  • Thin carpet in public areas
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible gym
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 16 floors
  • Built in 1933
  • Renovated entire property - May 2024
  • Smoking not allowed
  • Some LED lighting used
  • Water dispenser usage encouraged

Room amenities

Bedroom

  • Blackout drapes
  • Egyptian cotton sheets

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 32-inch LCD TV with premium channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning (climate-controlled)
  • Bulk dispensers for toiletries
  • Eco-friendly toiletries
  • Iron/ironing board
  • Laptop-compatible safe
  • Phone
  • Recycling
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 21

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 24 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of USD 150.00, per pet, per stay, plus a deposit of USD 150 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 14 kg per pet)
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.
Cots (infant beds) are not available

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 75.00 per accommodation, per night
  • Resort fee: USD 40.17 per accommodation, per night
The resort fee includes:
  • Additional inclusions
  • Fitness centre access
  • In-room coffee
  • In-room safe
  • Phone calls

We have included all charges provided to us by the property.

Optional extras

  • Fee for cooked-to-order breakfast: approximately USD 27 to 108 for adults and USD 27 to 108 for children
  • Secured self-parking fee: USD 55 per night
  • Off site parking fee: USD 55 per night (0.8 mi away)
  • Pet deposit: USD 150 per stay
  • Pet fee: USD 150.00 per pet, per stay
  • Service animals are exempt from fees
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
Safety features at this property include a fire extinguisher and a smoke detector

We should mention

Only registered guests are allowed in the guestrooms
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Frequently asked questions

Is Aura Hotel Times Square pet-friendly?

Yes, Aura Hotel Times Square allows cats and dogs (limit 2 total) with a maximum weight of up to 14 kg per pet. There's a deposit of USD 150 per stay and a fee of USD 150.00 per pet, per stay. Service animals are exempt from fees.

How much does it cost to stay at Aura Hotel Times Square?

As of 7 July 2026, prices found for a 1-night stay for 2 adults at Aura Hotel Times Square on 12 July 2026 start from AU$318, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Aura Hotel Times Square?

Self-parking is available for USD 55 per night.

What time is check-in at Aura Hotel Times Square?

Check-in start time: 4:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Aura Hotel Times Square?

Checkout is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is Aura Hotel Times Square located?

Located in Manhattan, this hotel is within a 5-minute walk of Times Square and Bryant Park. 5th Avenue and Grand Central Terminal are also within 15 minutes. 42 St. - Bryant Pk. Station and Times Sq. - 42 St. Station are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Aura Hotel Times Square Reviews

8.6

Excellent

9.0

Cleanliness

8.0

Amenities

9.0

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 1889 out of 3228 reviews
Rating 8 - Good. 750 out of 3228 reviews
Rating 6 - Okay. 318 out of 3228 reviews
Rating 4 - Poor. 125 out of 3228 reviews
Rating 2 - Terrible. 146 out of 3228 reviews

Reviews

Verified

6/10 Okay

Kaled

Liked: Cleanliness, staff & service, amenities
Central location, close to everything.
Stayed 2 nights in Jun 2026
Verified

10/10 Excellent

Lee Francine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great value for the central Broadway location! Close to everything, very friendly staff, and was able to accommodate an early check-in which I really appreciated.
Stayed 2 nights in May 2026
Verified

10/10 Excellent

Vanessa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t recommend another hotel this one was one of the best hotels I’ve ever stayed in while visiting nyc staff we’re perfect and helpful with anything 10/10
Stayed 3 nights in Jun 2026
Verified

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Solid, comfy option for Times Square manhattan
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Lizhang

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are all friendly and helpful
Stayed 3 nights in Jun 2026
Verified

10/10 Excellent

Sandra Carolina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful. Convenient location. Hotel beds were comfortable and bathroom was very clean with shampoo, conditioner, bodywash.
Stayed 1 night in May 2026
Verified

8/10 Good

Saba

Liked: Cleanliness, staff & service
Great location if you want to stay in Time Square. Very accessible to all the subway lines
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was clean and quiet. Rooms weren't large but had enough space for suitcases. Was a good place for a stay of several days and it's proximity to Times Square was perfect for going to theaters.
Stayed 4 nights in Jun 2026
Verified

8/10 Good

Nikki

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a great stay, felt safe, would have been nice if they'd told me which drinks the free drink cards at The Long Room were good for (only the most basic beers), but not a biggie. Overall, for the location and price, it was good. Room was clean, bathroom clean, staff friendly enough
Stayed 2 nights in Jun 2026
Verified

8/10 Good

Dylan

Liked: Cleanliness, staff & service, property conditions & facilities
For NYC, it was a good place to drop the bags off and sleep at night. Staff very friendly and helpful
Stayed 3 nights in May 2026
Verified

10/10 Excellent

maryza

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff, excellent location, clean room
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Ashley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I think the value was great. Hotel was very clean, quiet, and well maintained. My only complaint is that there was not a mini fridge in the room. I would stay here again.
Stayed 3 nights in May 2026
Verified

10/10 Excellent

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location to walk to Times Square and other destinations of interest. Room was tiny but functional. Room was quiet. Staff helped us a few times.
Stayed 2 nights in Jun 2026
Verified

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location, crystal clean, friendly staff.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is friendly! The room is clean !! Highly recommended
Stayed 1 night in May 2026
Verified

10/10 Excellent

Rick

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff and wonderful location. Rooms were clean and couldn't hear much noise from the room.
Stayed 6 nights in Apr 2026
Verified

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, helpful and friendly staff.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Nacole

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was nice & clean with friendly & accommodating staff.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Donna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was extremely clean. Staff was very friendly and harmful.
Stayed 1 night in May 2026
Verified

8/10 Good

Christopher

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel and room was very clean and spacious for a decent price . Staff was very helpful and friendly. Definitely would stay again
Lobby
Lobby
Bedroom
Bedroom
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Amanda

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent customer service and attention to our room and stay. Also a great location.
Stayed 5 nights in Mar 2026
Verified

10/10 Excellent

Linley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location is fantastic! Staff were very kind and helpful.
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Gail

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is conveniently located a few blocks from Times Square. We arrived before published check-in time, but Adrian at the front desk allowed us to have an early check-in, which we greatly appreciated. The room was clean, and air conditioning worked well during what were several extremely hot days. When we checked out we were able to store our luggage, which was very helpful given that we weren't leaving NY until early evening.
Stayed 2 nights in Jun 2026
Verified

10/10 Excellent

Jamie

Liked: Cleanliness, staff & service, amenities
We enjoyed our stay! The staff were friendly & very helpful! We were celebrating my daughter’s 13th birthday! The property was very clean. The only thing I saw was the bathroom needed a remodeled some of the wall areas & bathtub & toilet were a little rusty & needed to be renovated. The air conditioner unit was nosey. But other than that we enjoyed our stay!
Stayed 2 nights in May 2026
Verified

8/10 Good

Spencer

Liked: Cleanliness, staff & service, property conditions & facilities
Good, convenient place to stay right off Times Square. My room barely had any natural light and two small windows, so it was constantly very dark but that wasn’t an issue for me. The bed was very comfortable and the room was very clean overall. The elevators were also a bit small and slow, but only had to wait a bit at check out time (when the elevators were very busy). Would definitely stay again!
Stayed 2 nights in May 2026