Samseong-dong Travel Guide

Tourist Guide

Samseong-dong showing interior views
Samseong-dong
Samseong-dong featuring shopping and interior views as well as a small group of people
Samseong-dong which includes interior views, shopping and signage
Samseong-dong featuring a city and a high-rise building

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Activities


Our pick of the best Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is AU$192 per night from 3 Aug to 4 Aug
AU$192
3 Aug - 4 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,592 reviews)
"Great breakfast, clean rooms, comfortable bedding."

Reviewed on 28 Jul. 2025

L7 GANGNAM by LOTTE
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is AU$523 per night from 28 Aug to 29 Aug
AU$523
28 Aug - 29 Aug
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,008 reviews)
"We loved it !"

Reviewed on 24 Jul. 2025

Grand InterContinental Seoul Parnas by IHG
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is AU$214 per night from 28 Aug to 29 Aug
AU$214
28 Aug - 29 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,604 reviews)
"The Lobby Associates were incredibly gracious, kind and professional."

Reviewed on 26 Jul. 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is AU$251 per night from 30 July to 31 July
AU$251
30 July - 31 July
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,841 reviews)
"Our family of 2 adults & 3 teenagers stayed in the Presidential Suite which is beyond huge. We were able to stay together but have our own space. 3 bathrooms too which was a luxury. The hotel is very well placed for tourism and metro/trains. The ladies on the front desk were extremely helpful, special ..."

Reviewed on 25 Jul. 2025

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is AU$113 per night from 6 Aug to 7 Aug
AU$113
6 Aug - 7 Aug
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,638 reviews)
"We stayed in one of the theme room with the Line friends. So cute! The room was spacious. The hotel is close to Myeongdong."

Reviewed on 22 Jul. 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
Fully refundableReserve now, pay when you stay
The price is AU$129 per night from 30 July to 31 July
AU$129
30 July - 31 July
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,011 reviews)
"Good service by the staff to assign room away from construction noise. Good location for food and transport to malls and airport."

Reviewed on 22 Jul. 2025

Fairfield by Marriott Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

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Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
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Yeoksam 1-dong

While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest which includes a city and a park

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park, Seoul, South Korea showing a city, a park and a skyscraper

Songpa-gu

4.5/5(6 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu which includes a river or creek, a bridge and modern architecture

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to Gangnam-daero and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Seoul Central Mosque. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong


Samseong-dong Travel Guide

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