Jongno-gu Travel Guide
Tourist Guide
Visit Jongno-gu
Popular places to visit
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.
Gwanghwamun
Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.
Insa-dong
You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Gwangjang Market
Make sure you come hungry to this buzzing market, which is famed for its great street food and is one of the oldest markets in Seoul.
Gwanghwamun Plaza
Divided into different realms, this enormous square has a range of attractions that provide an insight into the city’s local traditions and history.
Activities
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Tour Seoul’s oldest district with a storyteller from Bukchon
Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge
[DMZ Adventure] DMZ and optional Boat Voyage in River
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Seoul City Half Day Tour-Gyeongbok Palace Guard Changing Ceremony
Our pick of the best Jongno-gu Hotel Deals
Shilla Stay Gwanghwamun Myungdong
All good
Reviewed on 19 Jan 2026
Four Seasons Hotel Seoul
Excellent room and great breakfast
Reviewed on 5 Jan 2026
Orakai Daehakro Hotel, BW Signature Collection
Clean room, very friendly staff
Reviewed on 5 Jan 2026
Hotel Rian
Bed was a bit hard and stiff, but quality service from staff and everything else was excellent
Reviewed on 19 Dec 2025
Hotel Sunbee Insadong
Family trip. The rooms were nice and large. Bathroom was also very nice. But, getting into and out of the tub might be a challenge for someone who has mobility issues. Kinda a big step over. I think that is just the Korean style. Hotel is only a 5 minute walk from the closest subway station. Has ...
Reviewed on 8 Jan 2026
N285 Hotel Insadong
The staff was very friendly. The room was small but clean. The hotel was centrally located with lots of shopping and restaurants close by, and a CU right downstairs. The area was quiet and safe. I would definitely stay again.
Reviewed on 2 Jan 2026
Other neighbourhoods around Jongno-gu
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.
Myeong-dong
Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Hoehyeon-dong
While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.
