Seocho 4-dong Travel Guide
Tourist Guide
Visit Seocho 4-dong
Popular places to visit
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Starfield COEX Mall
You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
Activities
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul: Nami Island and Garden of Morning Calm (+Railbike)
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Seoul: Nami, Petite France, Italian Village, Railbike Option
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
Our pick of the best Seocho 4-dong Hotel Deals
LOTTE City Hotel Myeongdong
Reviewed on 17 Jul. 2025
ENA Suite Hotel Namdaemun
Reviewed on 19 Jul. 2025
Sotetsu Hotels The Splaisir Seoul Myeongdong
Reviewed on 18 Jul. 2025
Toyoko Inn Seoul Gangnam
Reviewed on 12 Jul. 2025
Grand Hyatt Seoul
Reviewed on 15 Jul. 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Reviewed on 17 Jul. 2025
Other neighbourhoods around Seocho 4-dong
Yeoksam 1-dong
While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.
Seocho-gu
Consider a visit to Gangnam-daero and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.
Gangnam-gu
Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.
Samseong-dong
Travellers choose Samseong-dong for its ample dining options. Hop aboard the metro at Bongeunsa Station or Samseong Jungang Station and check out top sights like Starfield COEX Mall.
Itaewon-dong
If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Seoul Central Mosque. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.
Seongsu-dong
While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.
- Lotte World
- Myeongdong Street
- Namdaemun Market
- Gyeongbokgung Palace
- Lotte World Tower
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Everland
- Gwanghwamun
- Gwanggyo Lake Park
- Hongik University
- Gocheok Sky Dome
- Dongdaemun History and Culture Park
- Lotte Outlets Seoul Station
- Seoul City Hall
- Olympic Park
- Korea University
- Seoul National University
- Lotte Mall Gimpo Airport
- Myeongdong Cathedral
- Namsan Mountain Park
- Dongdaemun Design Plaza
- Dongdaemun Market Mall
- Apgujeong Rodeo Street
- Gwangjang Market
- Yeouido Hangang Park