Seocho 4-dong Travel Guide
Tourist Guide
Visit Seocho 4-dong
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Activities
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge
[DMZ Adventure] DMZ and optional Boat Voyage in River
Seoul DMZ Tour with 3rd Tunnel and Red Suspension Bridge
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Seoul City Half Day Tour-Gyeongbok Palace Guard Changing Ceremony
Our pick of the best Seocho 4-dong Hotel Deals
ENA Suite Hotel Namdaemun
Location
Reviewed on 31 Dec 2025
Sotetsu Hotels The Splaisir Seoul Myeongdong
Everything from the kind and courteous housekeeping staff to the reception staff. The hotel is not one to miss out on. The breakfast was spectacular also, plenty of choice and well worth the money paid for it.
Reviewed on 28 Dec 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Overall the experience was really good and I had a great trip. I was a little disappointed in housekeeping however. I stayed a total of 8 nights (and in a pricier room) and on 3 occasions that I asked for the room to be cleaned before 10:30 a.m. and did not return until after 4:00, the room was still ...
Reviewed on 30 Dec 2025
Royal Hotel Seoul
The place is worth staying
Reviewed on 24 Dec 2025
Grand Hyatt Seoul
Clean, filtered water and coffee maker available in room which is convenient for longer stays.
Reviewed on 14 Nov 2025
GLAD Yeouido
Verygood
Reviewed on 21 Dec 2025
Other neighbourhoods around Seocho 4-dong
Yeoksam 1-dong
While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.
Seocho-gu
Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.
Gangnam-gu
Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Seven Luck Casino Seoul Gangnam Branch and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.
Samseong-dong
Travellers choose Samseong-dong for its ample dining options. Hop aboard the metro at Bongeunsa Station or Samseong Jungang Station and check out top sights like COEX Convention and Exhibition Center.
Itaewon-dong
If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.
Seongsu-dong
While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.
