Sao Paulo Travel Guide

Tourist Guide

Bank of Brazil Cultural Center showing heritage architecture and street scenes as well as a large group of people
Italia Building featuring a city and skyline
Sao Paulo showing modern architecture
Sao Paulo featuring street performance as well as a large group of people
Sao Paulo featuring a city, central business district and a skyscraper

Sao Paulo Travel Guide Video

Among the skyscrapers of Brazil’s biggest city is a museum of Portuguese, art galleries of Old and New World masters and the country’s first planetarium.

Exciting cultural sites, one-of-a-kind museums and peaceful urban parks are all part of the sprawling cityscape of Brazil’s largest city, São Paulo. Glass high-rises make up the city skyline, which is one of Brazil’s most impressive. While the city is well known for business, it also has a burgeoning art scene, colonial-period historic sites and an exciting nightlife.

Start your visit in the centre of São Paulo around Ibirapuera Park. Locals visit the park in crowds on warm weekends. Walk around the lake, borrow books from an outdoor library and visit museums and galleries. Spend an hour out of the sun learning about the São Paulo night sky at the Planetário Professor Aristóteles Orsini. Watch an outdoor concert at Ibirapuera Auditorium or see a Picasso painting among the works at the Museum of Modern Art.

Use the city’s convenient metro system to get between attractions. Learn about São Paulo’s primary language at the Portuguese Language Museum. Nearby, see works in many different art forms at the Bank of Brazil Cultural Centre.

Go to Paulista Avenue, the city’s main thoroughfare. Local restaurants line the main strip and surrounding streets, where you can sample regional foods. Try pastel, a stuffed pastry. Shop, browse museums such as the Museum of Art and join business people in bars at the end of the workday.

Look for heritage structures throughout the city. The São Bento Monastery sells bread made by monks. The long arcade before the São Paulo Cathedral makes for excellent photo opportunities.

It’s helpful to learn some basic Portuguese before you visit, although you’ll find that English and Spanish are common at the city’s main attractions. São Paulo holds a criminal threat rating of “critical” according to the U.S. State Department, so it’s important to be vigilant about your personal safety. Stay with crowds and pay attention to your belongings while on the streets.

Guarulhos International Airport lies about 28 kilometres (17.3 miles) northeast of the city centre. From here, take a cab into the city. Get around on foot near the main thoroughfares such as Paulista Avenue to enjoy the lively atmosphere of Brazil’s biggest city.

Travel guide produced with the assistance of the São Paulo Convention & Visitors Bureau, SPTuris and Flavia Liz Personal Guide - Sao Paulo specialist

Where to stay in Sao Paulo

Paulista Avenue which includes a city and modern architecture

Jardins

4.5/5(6 area reviews)

Museums, shopping and cafes highlight some of the noteworthy features of Jardins. Make a stop by Paulista Avenue or Rua Augusta while you're exploring the neighbourhood.

Jardins
City Hall featuring street scenes and a city

Itaim Bibi

4/5(1 area review)

Take time in Itaim Bibi to visit attractions like Parque do Povo and City Hall. You might also appreciate the abundant dining options, and you can hop on the metro at Campo Belo Station to see more of the city.

Itaim Bibi
Ibirapuera Park featuring night scenes and outdoor art as well as an individual male

Moema

Moema is well liked for its restaurants and live music. If you're hoping to get in some sightseeing, Shopping Ibirapuera and São Paulo Museum of Modern Art are top spots, and you can jump on the metro at Eucaliptos Subway Station or Moema Station to get around.

Moema
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Pinheiros

Pinheiros is a destination travellers like for its bars, and you might hop aboard the metro at Faria Lima Station or Pinheiros Metro Station to explore sights like Batman's Alley.

Pinheiros
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Morumbi

You'll enjoy the museums and live music in Morumbi. You might want to make time for a stop at Morumbi Stadium or Bandeirantes Palace.

Morumbi
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Vila Mariana

Vila Mariana is well liked for its museums and live music. If you're hoping to get in some sightseeing, Paulista Avenue and Shopping Metro Santa Cruz are top spots, and you can jump on the metro at Vila Mariana Station or Ana Rosa Station to get around.

Vila Mariana
Rosewood Sao Paulo

Rosewood Sao Paulo

5 out of 5
Rua Itapeva, 435 São Paulo SP
The price is AU$980 per night from 4 Jan to 5 Jan
AU$980
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this luxury hotel in São Paulo. Enjoy free Wi-Fi, 2 outdoor pools and a full-service spa. Our guests praise the helpful staff in their reviews. Popular ...
9.6/10 Exceptional! (1,004 reviews)
Best property in Sao Paolo

Reviewed on 23 Nov 2025

Rosewood Sao Paulo
Wyndham Ibirapuera Convention Plaza Hotel

Wyndham Ibirapuera Convention Plaza Hotel

3.5 out of 5
Av. Ibirapuera 2927 São Paulo SP
The price is AU$124 per night from 2 Jan to 3 Jan
AU$124
2 Jan - 3 Jan 2026
includes taxes & fees
Stay at this hotel in São Paulo. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (1,498 reviews)
I liked the hotel very much. Parking was convenient and easy, nearby Shopping Ibirapuera, where there is a money exchange shop on the third floor. The hotel is very close to the subway station, that is very convenient if you need to go to the city center or Avenida Paulista. The staff was very cordial ...

Reviewed on 26 Oct 2025

Wyndham Ibirapuera Convention Plaza Hotel
Cozzy Premium Paulista Hotel

Cozzy Premium Paulista Hotel

3.5 out of 5
R. Dr. Tomás Carvalhal, 325 Sao Paulo SP
The price is AU$126 per night from 6 Jan to 7 Jan
AU$126
6 Jan - 7 Jan 2026
includes taxes & fees
Stay at this hotel in São Paulo. Enjoy free Wi-Fi, breakfast (surcharge) and valet parking (surcharge). Popular attractions Paulista Avenue and Allianz Parque ...
9.4/10 Exceptional! (89 reviews)
Juliana is always so nice to us and provides us excellent service such as providing items on demand. She makes our stay

Reviewed on 4 Dec 2025

Cozzy Premium Paulista Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Apê Av Paulista Haddock Lobo

Apê Av Paulista Haddock Lobo

3 out of 5
Av. Paulista, 2240 São Paulo SP
Stay at this apartment in São Paulo. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Popular attractions Paulista Avenue and Allianz Parque are ...
9.2/10 Wonderful! (1,200 reviews)
Room is really small but with all services and greatly located

Reviewed on 30 Nov 2025

Apê Av Paulista Haddock Lobo
Transamerica Prime International Plaza

Transamerica Prime International Plaza

4 out of 5
Alameda Santos, 981 São Paulo SP
Stay at this aparthotel in São Paulo. Enjoy free breakfast, free Wi-Fi and 2 restaurants. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.6/10 Excellent! (2,205 reviews)
Convenient location, efficiently run and comfortable stay.

Reviewed on 23 Nov 2025

Transamerica Prime International Plaza
Apê Bela Cintra

Apê Bela Cintra

3 out of 5
Rua Bela Cintra, 934 São Paulo SP
Stay at this apartment in São Paulo. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (1,143 reviews)
Good stuff

Reviewed on 16 Nov 2025

Apê Bela Cintra
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Sao Paulo

4
Top destination
5 - Excellent
2
5 - Excellent 29%
4 - Good
3
4 - Good 43%
3 - Okay
2
3 - Okay 29%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

4/5 - Good

Verified traveller

São Paulo has a lot to offer though have to be patient with the traffic to get from place to place.

5/5 - Excellent

Verified traveller

Huge magecity, efficient fast subway, very nice friendly people

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