Paulista Avenue Tours and Activities

A historic building with ornate architecture, surrounded by modern high-rise buildings and a busy street scene.
A city street with tall modern buildings, palm trees, and a busy traffic scene.
A historic building with ornate architecture, surrounded by modern high-rise buildings and busy pedestrians.
A city street with tall buildings, cars, and pedestrians.
A cityscape with modern high-rise buildings, a busy street, and pedestrians.


Browse the museums and old buildings around the São Paulo city centre with a walk along its main thoroughfare.

Walk up Paulista Avenue, São Paulo’s main thoroughfare, to see the full range of the São Paulo cityscape. The street passes between old and new areas and is bordered by high-rises and colonial-era buildings. The street is named after the city’s people, who refer to themselves as Paulistas. Walk along the busy avenue, stop by the São Paulo Museum of Art and join the city’s business people in bars at the end of the day.

The avenue stretches for 2.7 kilometres (1.7 miles) through the São Paulo city centre. Take the metro to the Paulista Centre, which lies at the avenue’s northern end. Pass through the Old Paulista district and stop by the poetry centre of Casa das Rosas. See the oldest house on the avenue, which belonged to Coronel Joaquim Franco de Mello and dates back to 1905.

As you head south, stop by São Paulo’s Museum of Art to admire the striking architecture. The building hangs down from two red supports. Explore the museum to see a collection that spans more than a century, with works from the Renaissance up to today. Nearby, find the Edificio Gazeta, a giant radio tower that residents call the Paulista Tower. By night, this becomes one of the brightest buildings along the skyline.

Step down one of the side streets off Paulista Avenue for the best selection of restaurants and cafés serving genuine regional cuisine. Sample a couve-de-folhas, a São Paulo specialty made out of cabbage leaves. Wash it down with a caipirinha, a signature Brazilian cocktail made with a special sugar cane-based liquor.

Paulista Avenue passes through the centre of São Paulo and is easily accessible from most of the city’s main attractions. Three subway stations are dotted along the street and numerous bus lines run along it. There is little parking in the area, so it is best not to come by car. The best time to visit is in the early evening when the business rush is over and locals relax in bars and restaurants.

Tours & day trips

See all 187 activities

Adventure & outdoor

See all 24 activities

Classes & workshops

See all 12 activities

Wildlife & nature

See all 11 activities

Shopping & fashion

See all 5 activities

Stay near popular Paulista Avenue attractions


Top Paulista Avenue Hotel & Accommodation Deals

Rosewood Sao Paulo

Rosewood Sao Paulo

5 out of 5
Rua Itapeva, 435 São Paulo SP
Rosewood Sao Paulo
H3 Hotel Paulista

H3 Hotel Paulista

3 out of 5
Rua Rocha 217 São Paulo SP
H3 Hotel Paulista
Apê Av Paulista Haddock Lobo

Apê Av Paulista Haddock Lobo

3 out of 5
Av. Paulista, 2240 São Paulo SP
Apê Av Paulista Haddock Lobo
Wyndham São Paulo Paulista

Wyndham São Paulo Paulista

4 out of 5
Alameda Campinas 540 São Paulo SP
Wyndham São Paulo Paulista
Apê Pátio Paulista

Apê Pátio Paulista

3 out of 5
Av. Paulista, 07, Bela Vista São Paulo SP
Apê Pátio Paulista
Tivoli Mofarrej São Paulo

Tivoli Mofarrej São Paulo

5 out of 5
Alameda Santos 1437, Cerqueira César São Paulo SP
Tivoli Mofarrej São Paulo
TRYP by Wyndham Sao Paulo Paulista Paraiso

TRYP by Wyndham Sao Paulo Paulista Paraiso

3.5 out of 5
Afonso de Freitas 148, Paraiso São Paulo
TRYP by Wyndham Sao Paulo Paulista Paraiso
Transamerica Executive Paulista

Transamerica Executive Paulista

4 out of 5
Rua Sao Carlos do Pinhal, 200 São Paulo SP
Transamerica Executive Paulista
ibis budget Sao Paulo Jardins

ibis budget Sao Paulo Jardins

2.5 out of 5
Avenida Nove de Julho 3597 São Paulo
ibis budget Sao Paulo Jardins
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Explore a world of travel with Expedia