The best area to stay in Santa Margherita is along the Lungomare, the town's promenade, which offers direct access to the sea and the main hub of activity.This area stretches along the coastline and is where you'll find most of Santa Margherita's hotels, restaurants, and shops. It's very walkable, with the harbour on one end and the public beaches on the other. The main square, Piazza Vittorio Veneto, is also located here, a central point for local life.For couples looking for a romantic escape, staying in a hotel overlooking the sea on the Lungomare is ideal. You'll be steps away from the water, with plenty of opportunities for leisurely strolls, waterfront dining, and enjoying the views. Many hotels here offer balconies with sea views, superb for a morning coffee or an evening aperitivo.Families will also find the Lungomare convenient due to its proximity to the public beaches and the town's amenities. Hotels in this area often have direct access to the lidos, making it easy to spend days by the sea.