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37GS Residences

4.0 star property

Choose dates to view prices

A short walk from Piccadilly Circus and Leicester Square, 37GS Residences provides a rooftop terrace, laundry facilities and more. Stay connected with free in-room WiFi.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Kitchen
  • Washing machine
  • Dryer
  • Free Wi-Fi
  • Air-conditioning
  • Outdoor space
The current price is AU$626
includes taxes & fees
29 Mar - 30 Mar

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for GS4 - 2 Bed Deluxe

GS4 - 2 Bed Deluxe | Terrace/patio

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS16 - 2 Bed Superior

GS16 - 2 Bed Superior | Living area

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

GS20 - 2 Bed Executive | Living area

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

GS19 - 2 Bed Deluxe | Terrace/patio

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS2 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse | Terrace/patio

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe | Living area

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS5 - 3 Bed Deluxe

GS5 - 3 Bed Deluxe | Living area

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS18 - 2 Bed Executive

GS18 - 2 Bed Executive | Living area

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe | Living area

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS9 - 3 Bed Deluxe

GS9 - 3 Bed Deluxe | Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS17 - 3 Bed Deluxe

GS17 - 3 Bed Deluxe | Living area

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS10 - 1 Bed Executive

GS10 - 1 Bed Executive | Living area

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS14 - 1 Bed Executive

GS14 - 1 Bed Executive | Living area

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS21 - 2 Bed Deluxe

GS21 - 2 Bed Deluxe | Terrace/patio

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS15 - 2 Bed Superior

GS15 - 2 Bed Superior | Living area

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS12 - 2 Bed Superior

GS12 - 2 Bed Superior | Living area

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

GS11 - 2 Bed Superior | Living area

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

GS8 - 2 Bed Superior | Living area

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS7 - 2 Bed Superior

GS7 - 2 Bed Superior | Living area

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS3 - 2 Bed Superior

GS3 - 2 Bed Superior | Living area

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for Three-Bedroom Apartment

Laptop workspace, soundproofing, iron/ironing board, free WiFi

Three-Bedroom Apartment

  • Sleeps 8

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About the area

Located in London City Centre, a neighbourhood in London, 37GS Residences is in a shopping district and near a metro station. The British Museum and Royal Albert Hall are cultural highlights, and some of the area's notable landmarks include Buckingham Palace and Marble Arch. Looking to enjoy an event or a game? See what's going on at Stamford Bridge Stadium or Emirates Stadium. Visit our London travel guide
View more Apartments in London
Map
37 Golden Square, London, England, W1F 9LB

What's nearby

  • Theatreland
    Theatreland
    1 min walk - 0.0 km
  • Regent Street
    Regent Street
    2 min walk - 0.2 km
  • Piccadilly
    Piccadilly
    3 min walk - 0.3 km
  • Piccadilly Circus
    Piccadilly Circus
    5 min walk - 0.4 km
  • Leicester Square
    Leicester Square
    7 min walk - 0.7 km

Getting around

  • Piccadilly Circus Underground Station
    4 min walk
  • Tottenham Court Road Station
    12 min walk
  • London (LCY-London City)
    42 min drive

Restaurants

  • Flat Iron Soho
    1 min walk
  • Coqfighter
    2 min walk
  • Disrepute
    1 min walk
  • Donutelier
    2 min walk
  • Be At One
    2 min walk

About this property

37GS Residences

A rooftop terrace, laundry facilities and a 24-hour front desk are available at this smoke-free apartment building. WiFi in public areas is free. Each apartment boasts a heated floor and offers free WiFi and a kitchen. Guests will appreciate conveniences, such as a washer/dryer and a dining area, while a flat-screen TV with cable channels and Netflix provide a bit of entertainment. Weekly housekeeping is available.
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. This accommodation has separate sitting areas and includes dining tables and kitchen islands. Accommodation at this 4-star apartment has kitchens with full-sized fridge/freezers, stovetops, microwaves and separate dining areas. Bathrooms include baths or showers and hairdryers.

Guests can surf the web using complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and an iron/ironing board. Housekeeping is provided on a weekly basis.

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The Resident Soho
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  • Air-conditioning
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  • Laundry room
9.6 out of 10, Exceptional, 1,000 reviews
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includes taxes & fees
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Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Hob
  • Kitchen island
  • Microwave
  • Oven
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per night

Bathroom

  • Bathtub or shower
  • Hair dryer
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (81 centimetre wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (79 centimetre high)
  • Smoke-free property

Services and conveniences

  • 24-hour front desk
  • Iron/ironing board
  • Luggage storage
  • Weekly housekeeping

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping centre

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Security system
  • Fire extinguisher

General

  • 3 units
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

The property charges 2 per cent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 36.0 per night.
Cots (infant beds) are available for GBP 18.0 per night

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We have included all charges provided to us by the property.

Optional extras

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per night
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 per cent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
On-site parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property is professionally cleaned

We should mention

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

Frequently asked questions

Is 37GS Residences pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at 37GS Residences?

As of 27 Mar 2026, prices found for a 1-night stay for 2 adults at 37GS Residences on 29 Mar 2026 start from AU$626, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at 37GS Residences?

This property doesn't offer parking.

What time is check-in at 37GS Residences?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at 37GS Residences?

Checkout is at 11:00 AM.

Where is 37GS Residences located?

Located in London City Centre, this apartment building is within a 5-minute walk of Piccadilly and Piccadilly Circus. Leicester Square and Trafalgar Square are also within 15 minutes. Piccadilly Circus Underground Station is only a 4-minute walk and Oxford Circus Underground Station is 7 minutes.

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Reviews

37GS Residences Reviews

9.4

Exceptional

9.4

Cleanliness

9.4

Amenities

9.2

Property conditions & facilities
Rating 10 - Excellent. 35 out of 43 reviews
Rating 8 - Good. 2 out of 43 reviews
Rating 6 - Okay. 5 out of 43 reviews
Rating 4 - Poor. 1 out of 43 reviews
Rating 2 - Terrible. 0 out of 43 reviews

Reviews

Verified

10/10 Excellent

Kalbant

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Kazim

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified

10/10 Excellent

Melissa

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified

10/10 Excellent

Max

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Hidden Gem!

We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back
Stayed 6 nights in Nov 2023
Verified

6/10 Okay

Fabienne

Liked: Cleanliness, communication
The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.
Stayed 7 nights in Aug 2024
Verified

10/10 Excellent

Julia

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Jennifer

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified

6/10 Okay

ll

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified

8/10 Good

Shoji

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified

10/10 Excellent

Andres

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025
Verified

10/10 Excellent

Corey

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified

10/10 Excellent

Nidhi

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified

10/10 Excellent

Marco

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified

10/10 Excellent

Kira

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified

10/10 Excellent

stuart

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

EZRA

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified

10/10 Excellent

Debra

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023
Verified

6/10 Okay

michael

Liked: Communication
Disliked: Cleanliness, amenities, property conditions & facilities
No housekeeping even though I stayed 8 days I needed to wash my own sheets and clean. the apartment was very tired and needed some TLC. service was ok and the location is amazing
Stayed 6 nights in Mar 2023