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Gem Fitzrovia Hotel

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Luxury
VIP Access
4.0 star property
8.8

Excellent

Upscale family-friendly hotel near Oxford Circus

Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch and dinner. Stay connected with free in-room WiFi, and guests can find other amenities, such as a business centre.

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar
The current price is AU$241
includes taxes & fees
7 June - 8 June

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About this property

Gem Fitzrovia Hotel

  • Upscale family-friendly hotel near Oxford Circus
  • Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch and dinner. Stay connected with free in-room WiFi, and guests can find other amenities, such as a business centre.
  • Additional perks include:
    • English breakfast (surcharge), express check-out and babysitting (surcharge)
    • A lift, free newspapers and a banquet hall
    • A 24-hour front desk, smoke-free property and concierge services
    • Guest reviews say great things about the helpful staff and location
  • Room features
  • All 86 individually decorated rooms offer comforts such as 24-hour room service and laptop-friendly workspaces, in addition to amenities such as free WiFi and air conditioning. Guest reviews speak positively of the cleanliness rooms at the property.
  • Extra conveniences in all rooms include:
    • Highchairs and childcare services
    • Bathrooms with designer toiletries and shower/bath combinations
    • Flat-screen TVs with cable channels
    • Wardrobes/cupboards, electric kettles and heating

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Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight

Early check-in subject to availability

Early check-in fee: GBP 24

Contactless check-in and check-out are available

Late check-in subject to availability

Minimum check-in age - 18

Check-out

Check-out before 11 AM

Contactless check-out

Late check-out subject to availability

A late check-out fee will be charged

Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.

Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Payment types

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of 21 May 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 7 June 2026 start from AU$241, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Checkout is at 11 AM. Late checkout is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Reviews

8.8

Excellent

9.2

Cleanliness

8.6

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 582 out of 1015 reviews
Rating 8 - Good. 293 out of 1015 reviews
Rating 6 - Okay. 80 out of 1015 reviews
Rating 4 - Poor. 43 out of 1015 reviews
Rating 2 - Terrible. 17 out of 1015 reviews

Reviews

Verified

10/10 Excellent

Kim

Everything was excellent, staff is friendly hotel is well located.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had such a wonderful time. The room was quiet and the staff were great. The location of the hotel is fantastic.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Natalie Tasha

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really loved staying in this hotel. The area was quiet and safe and close to 3
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A wee gem of a hotel with a fantastic location. Super clean, spacious rooms, staff were excellent
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Catherine

Liked: Cleanliness, amenities, property conditions & facilities
Excellent service, room, friendly staff and great location
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Ewan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in an amazing area of London. Very clean, nice rooms, super breakfast where the staff were an absolute delight. Highly recommended.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Darren

Liked: Cleanliness
Fantastic location, clean rooms and great breakfast would highly recommend
Stayed 16 nights in Dec 2025
Verified

10/10 Excellent

Mandy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always a pleasure to stay at this hotel. Lovely room, great location and very friendly staff, particularly those in the breakfast room. Delicious breakfast and copious amounts of great coffee. We will return next year 😊
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Katina

Liked: Cleanliness, staff & service, amenities
Room was clean, staff friendly and welcoming and it is on a great location.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Maneerat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, spacious room , great cleanliness, excellent location , old school and elegance. We love it
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

sue

Liked: Cleanliness, amenities, property conditions & facilities
Great hotel, great location
Verified

10/10 Excellent

Kenneth

Liked: Cleanliness, staff & service, amenities
Great location, great service, helpful staff.
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Riika

Liked: Cleanliness, amenities, property conditions & facilities
Clean room, nice breakfast & very friendly staff. Excellent value for money
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, amenities
Extremely courteous staff, great room, good breakfast
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

michael

Liked: Cleanliness, staff & service, amenities
Lovely hotel. Lovely staff
Stayed 4 nights in Feb 2026
Verified

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities
Had everything we need for a comfortable stay
Stayed 1 night in Jan 2026
Verified

8/10 Good

Helen

Liked: Cleanliness, staff & service
Everywhere was clean, staff were very helpful
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Ulf

Liked: Cleanliness, staff & service, amenities
helpful staff and pleasant room
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Alan

Liked: Cleanliness, staff & service, amenities
All the staff were friendly from the moment we arrived, Room was spacious and clean, tea, coffee facility. Hotel breakfast was delicious. Hotel is a 5 minute walk from Oxford Street.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

DANIEL

Liked: Cleanliness, property conditions & facilities
Staff very polite, room very clean, the bed was very comfortable to sleep, breakfast okay, this hotel is near to the Great Portland Street train station. Definitely I will booked this hotel again
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Regularly stay at the Gem, the team are always very helpful. Easy check in and check out Rooms are spacious and clean. Comfortable bed Good selection for breakfast
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Excellent overall Clean, spacious, and very comfortable Excellent location with walking distance to most places
Stayed 2 nights in Dec 2025
Verified

8/10 Good

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, lovely breakfast and amazing shower in the room
Stayed 3 nights in Sep 2025
Verified

8/10 Good

Erik

Liked: Cleanliness, staff & service, amenities
Nice room, good location. Rooms could be better in terms of sound isolation.
Stayed 2 nights in Jan 2026