East Florence Travel Guide
Tourist Guide

Visit East Florence
Popular places to visit
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
Activities

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Sheffield: Muscle Shoals Sound Studio Guided Tour

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Our pick of the best East Florence Hotel Deals

Renaissance Shoals Resort & Spa
So superior in every area. Staff, restaurant, amazing room, great pool, park and river in walking distance, lobby decor. Loved every minute of our short stay here.
Reviewed on 15 May 2026

Residence Inn Florence Marriott
All was good
Reviewed on 12 May 2026

Budget Inn & Suites
Was really clean nice room. The staff was friendly. For older mom n pop hotel was cozy place to stay the night. Thank you
Reviewed on 8 May 2026

ReNew At JW's & bring your Dog too!
Very cute house in a friendly neighborhood close to downtown and other activities. Loved the front porch. It was unfortunate that a water main had broken in the neighborhood, so we had very little water pressure. The host and management were great and communication was very good. Check in was very ...
Reviewed on 24 Apr 2026

Days Inn by Wyndham Muscle Shoals Florence
Breakfast is great, very good space for parking Staff is very friendly & room is very clean
Reviewed on 15 May 2026

Comfort Suites Florence Shoals Area
The breakfast was actually awful, cold eggs and breakfast meats. The warmers were not warm. The apple juice dispenser was broken and in The coffee is from a machine that was not monitored and every time I went for coffee all I got was a very watered down something, mostly hot water. But, it was in ...
Reviewed on 15 May 2026
