Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (789 reviews)
Loved the uniqueness and history of the property.

Reviewed on 25 Nov 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is AU$118 per night from 4 Dec to 5 Dec
AU$118
4 Dec - 5 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (891 reviews)
Clean and everyone was nice

Reviewed on 2 Dec 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is AU$175 per night from 21 Dec to 22 Dec
AU$175
21 Dec - 22 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (744 reviews)
Immediately when we walked in, the aroma in the lobby was so clean smelling. Check in was quick and the front desk attendant was polite. The room was nice and clean. The bed was comfortable.

Reviewed on 29 Nov 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (15 reviews)
The place was roomy and met all our needs as big family

Reviewed on 27 Oct 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
The Cozy Cottage of Florence!

The Cozy Cottage of Florence!

Florence AL
Stay at this holiday home in Florence. Enjoy laundry facilities, an in-room coffee maker and in-room fireplaces. Popular attractions Cox Creek Tennis Center ...
8.6/10 Excellent! (9 reviews)
Nice place
Very nice house and close to everything. Thank you

Reviewed on 10 Aug 2025

The Cozy Cottage of Florence!
The Bungalow - Charming 3-bedroom house close to everything in Florence

The Bungalow - Charming 3-bedroom house close to everything in Florence

Florence AL
Stay at this holiday home in Florence. Enjoy laundry facilities, patios and an in-room coffee maker. Popular attractions Cox Creek Tennis Center and Larimore ...
9.4/10 Exceptional! (20 reviews)
Easy check in and out, home was spotless and had everything we needed for our stay! The bungalow is adorable and very well-appointed, with several nearby convenience stores and restaurants, and the heart of downtown Florence is only about 10 minutes away. We stayed here for the Muscle Shoals Songwriters ...

Reviewed on 10 Nov 2025

The Bungalow - Charming 3-bedroom house close to everything in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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