East Florence Travel Guide
Tourist Guide
Visit East Florence
Popular places to visit
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
Our pick of the best East Florence Hotel Deals
Renaissance Shoals Resort & Spa
I would have liked to see more attention to detail . My shower gel ran out as I’m taking my 1st shower , There was a wasp nest on the balcony , the room was so dark my wife had to put her makeup on outside . $350 per night way more than any hotel in the area . I loved the quiet room , food at the ...
Reviewed on 17 May 2026
Residence Inn Florence Marriott
All was good
Reviewed on 12 May 2026
Budget Inn & Suites
Was really clean nice room. The staff was friendly. For older mom n pop hotel was cozy place to stay the night. Thank you
Reviewed on 8 May 2026
ReNew At JW's & bring your Dog too!
Clean, easy parking for two midsize vehicles. Friendly neighbor.
Reviewed on 15 May 2026
Days Inn by Wyndham Muscle Shoals Florence
Great stay
Reviewed on 15 May 2026
Comfort Suites Florence Shoals Area
The breakfast was actually awful, cold eggs and breakfast meats. The warmers were not warm. The apple juice dispenser was broken and in The coffee is from a machine that was not monitored and every time I went for coffee all I got was a very watered down something, mostly hot water. But, it was in ...
Reviewed on 15 May 2026
