East Florence Travel Guide
Tourist Guide
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Renaissance Tower
Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Our pick of the best East Florence Hotel Deals

Renaissance Shoals Resort and Spa
Great stay!
Reviewed on 24 Sept 2025

Residence Inn Florence Marriott
Everything was very clean. All the staff was helpful and friendly.
Reviewed on 10 Oct 2025

Budget Inn & Suites
Air conditioner loud and the bed make noise when you get in and out.
Reviewed on 19 Oct 2025

Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!
We helped move our son down to Florence for school and were looking for a place to stay for the week. What we found was this nice home close to the school. It had everything we needed for our stay. Communication with the host was seamless. Always responded to my questions within minutes, sometimes ...
Reviewed on 7 Aug 2025

ReNew At JW's & bring your Dog too!
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!
Reviewed on 25 Apr 2025

The ColdWater Inn
Good
Reviewed on 17 Oct 2025