East Florence Travel Guide
Tourist Guide
Visit East Florence
Popular places to visit
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Regency Square Mall
You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Our pick of the best East Florence Hotel Deals
Renaissance Shoals Resort & Spa
"Quiet rooms, great food options, a very nice getaway."
Reviewed on 25 May 2026
Residence Inn Florence Marriott
"Very clean, staff was very friendly and helpful, pool was clean."
Reviewed on 20 June 2026
Budget Inn & Suites
"Basic room. Air worked great. They were in the process of a remodel. If you need a room with a bed to sleep in for cheap, this is your place."
Reviewed on 6 June 2026
Boat Parking • Shore Power • Dog-Friendly Cottage
"This was a fantastic stay!... the location was great ( only got lost once). Lower profile vehicle definitely opt for parking on the street ( no issues ). Our Host was super quick to respond to questions or needs. Property was super clean and well furnished. Air conditioning was excellent! Loved the ..."
Reviewed on 12 June 2026
ReNew At JW's & bring your Dog too!
"Everything was great, my only complaint is that the refrigerator was really bad and will need to be replaced asap."
Reviewed on 8 June 2026
Clarion Inn Sheffield Muscle Shoals
"The gentleman at the front desk was very kind and helpful. However, we had two rooms because we were in town for a softball tournament. In one room the ac went out and it was horribly hot. In the other you couldn't shower because the water was brown. These issues were reported to the desk 3 times ..."
Reviewed on 19 June 2026
