San Fermín Travel Guide
Tourist Guide
Visit San Fermín
Popular places to visit
The Magic Box
Catch an event at The Magic Box during your trip to Madrid. Discover the acclaimed art galleries and shops in this vibrant area.
Gran Via
Madrid’s famous shopping strip has boutiques and international brands, an exciting nightlife and an impressive display of early 20th-century architecture.
Bernabéu Stadium
Cheer on the superstar players of one of the world’s most successful soccer clubs and take a behind-the-scenes tour of the colossal 81,000-capacity stadium.
Plaza Mayor
Make your way to Madrid's iconic cobbled square and stroll past artists' stalls, listen to local street musicians, or sit down in the porticos to enjoy a coffee.
Puerta del Sol
Serving as the capital's focal point, no visit to Madrid is complete without a trip to this central square.
Prado Museum
A world-renowned art museum with some of Europe’s most important masterpieces on display, this is an essential part of any Madrid tourist itinerary.
Activities
Big Bus Madrid Hop-on, Hop-off Open-top Sightseeing Bus Tour
Madrid: Royal Palace Expert Guided Tour with Optional Tapas
Skip-the-line Royal Palace Tour with expert guide
Essential Flamenco: Pure Flamenco Show in the Heart of Madrid
Our pick of the best San Fermín Hotel Deals
Hotel Riu Plaza España
Clean room, staff was friendly, breakfast area was huge
Reviewed on 14 Jan 2026
Hard Rock Hotel Madrid
Yes very fresh
Reviewed on 15 Jan 2026
Hotel Regina
Good hotel
Reviewed on 12 Jan 2026
Hotel Emperador
El hotel es limpio y en el centro de todo
Reviewed on 11 Jan 2026
Novotel Madrid Center
Room and hotel location was great. The service was very helpful and kind to us. Would recommend to stay at this hotel.
Reviewed on 13 Jan 2026
Hotel Chamartin The One
Need halal . More egg options
Reviewed on 11 Jan 2026
Other neighbourhoods around San Fermín
Arganzuela
Spend some time visiting places like Matadero Madrid while getting to know Arganzuela, and be sure to check out the interesting museums. You can hop aboard the metro at Delicias Station or Legazpi Station to see more of the area.
Atocha
If you're spending time in Atocha, you might enjoy attractions like Atocha Station Memorial and Paseo del Arte. You might also enjoy the neighbourhood's fascinating museums before hopping on the metro at Mendez alvaro Station to see more of the city.
Lavapiés
Lavapiés is highly notable for its fascinating museums, and you might want to visit top sights like Teatro Nuevo Apolo and Museo Nacional Centro de Arte Reina Sofía. See more of Madrid by jumping on the metro at Lavapies Station or Embajadores Station.
Embajadores
Teatro Nuevo Apolo and El Rastro are top sights in Embajadores, and you should be sure to explore the fascinating museums. Hop aboard the metro at Lavapies Station or Tirso de Molina Station to see more sights in the area.
Golden Triangle of Art
Golden Triangle of Art is popular for its fascinating museums. Explore top sights like Prado Museum and CaixaForum Madrid, and you can get around town on the metro at Estación del Arte.
Retiro
Known for its ample dining options and fascinating museums, there's plenty to explore in Retiro. You can visit top attractions like Prado Museum and Glass Palace, and jump on the metro at Sainz de Baranda Station or Conde de Casal Station to see more of the city.
