San Fermín Travel Guide
Tourist Guide
Visit San Fermín
Popular places to visit
The Magic Box
Catch an event at The Magic Box during your trip to Madrid. Discover the fascinating museums and shops in this vibrant area.
Gran Via
Madrid’s famous shopping strip has boutiques and international brands, an exciting nightlife and an impressive display of early 20th-century architecture.
Bernabéu Stadium
Cheer on the superstar players of one of the world’s most successful soccer clubs and take a behind-the-scenes tour of the colossal 81,000-capacity stadium.
Plaza Mayor
Make your way to Madrid's iconic cobbled square and stroll past artists' stalls, listen to local street musicians, or sit down in the porticos to enjoy a coffee.
Puerta del Sol
Serving as the capital's focal point, no visit to Madrid is complete without a trip to this central square.
National Prado Museum
A world-renowned art museum with some of Europe’s most important masterpieces on display, this is an essential part of any Madrid tourist itinerary.
Activities
Madrid City Tour – Hop On Hop Off Bus
Big Bus Madrid Hop-on, Hop-off Open-top Sightseeing Bus Tour
Madrid: Royal Palace Expert Guided Tour with Optional Tapas
Toledo Express Half-Day Tour from Madrid
Madrid: Prado Museum with Optonal Tapas or E-bike Tour
Essential Flamenco: Pure Flamenco Show in the Heart of Madrid
Our pick of the best San Fermín Hotel Deals
Hotel Riu Plaza España
Excellent options and quality
Reviewed on 21 Apr 2026
Novotel Madrid Center
We had a great stay at Novotel Madrid Centre. The location is very convenient, the room was clean, and the staff were all friendly and helpful.
Reviewed on 19 Apr 2026
Hotel Regina
The staff in the restaurant were not very friendly but everything else was great!
Reviewed on 20 Apr 2026
Live It Gran Via
The Gran Vía location has charm, and the price looks appealing. Unfortunately, that’s where the positives end. We weren’t told at or before check-in about a €10 cash-only deposit for the fan remote — no air conditioning, just a fan. Arriving late with no cash meant a sweaty first night and an ATM ...
Reviewed on 21 Apr 2026
Barceló Torre de Madrid
Lo mejor la ubicaciòn y las facilidades del hotel
Reviewed on 21 Apr 2026
Only YOU Hotel Atocha
Great
Reviewed on 21 Apr 2026
Other neighbourhoods around San Fermín
Atocha
If you're spending time in Atocha, you might enjoy attractions like Atocha Station Memorial and Paseo del Arte. You might also enjoy the neighbourhood's fascinating museums before hopping on the metro at Mendez alvaro Station to see more of the city.
Lavapiés
Lavapiés is highly notable for its fascinating museums, and you might want to visit top sights like Teatro Nuevo Apolo and Museo Nacional Centro de Arte Reina Sofía. See more of Madrid by jumping on the metro at Lavapies Station or Embajadores Station.
Golden Triangle of Art
Golden Triangle of Art is popular for its fascinating museums. Explore top sights like National Prado Museum and CaixaForum Madrid, and you can get around town on the metro at Estación del Arte.
Retiro
Known for its ample dining options and fascinating museums, there's plenty to explore in Retiro. You can visit top attractions like National Prado Museum and Plaza Mariano de Cavia, and jump on the metro at Sainz de Baranda Station or Conde de Casal Station to see more of the city.
Jerónimos
Take time in Jerónimos to visit attractions like National Prado Museum and Glass Palace. You might also appreciate the interesting museums, and you can hop on the metro at Atocha Renfe Station to see more of the city.
Barrio de La Latina
While you're in Barrio de La Latina, take in top sights like Royal Basilica of San Francisco el Grande and jump on the metro at La Latina Station to see more of the city.
