Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Lubbock Lake Landmark
You can spend an afternoon browsing the exhibits at Lubbock Lake Landmark in Lubbock. Attend a sporting event in this family-friendly area.
Buddy Holly Statue and West Texas Walk of Fame
You can learn about the history of Lubbock with a trip to Buddy Holly Statue and West Texas Walk of Fame. You can attend a sporting event while in the area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Time Machine: Games Galore in Lubbock Home By Ttu!
Overton Hotel and Conference Center
Wonderful!
Reviewed on 3 Nov 2025
MCM Eleganté Hotel & Suites
Very friendly and helpful staff. Hotel is central, walking distance to restaurants. Room was large, clean and quiet with fridge & microwave. I was there as result of an emergency, and the staff helped me with prompt shuttle. I would stay here again.
Reviewed on 3 Nov 2025
La Quinta Inn & Suites by Wyndham Lubbock Southwest
The room was very clean, comfortable, well stocked, but the breakfast was not the best.
Reviewed on 7 Nov 2025
Cotton Court, by Valencia Hotel Collection
Clean room, great staff, loved the room itself.
Reviewed on 3 Nov 2025
La Quinta Inn & Suites by Wyndham Lubbock West Medical Centr
The only caveat was the one elevator that seemed to be malfunctioning. Was scared at points I was going to be stuck.
Reviewed on 8 Nov 2025
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Lake Alan Henry.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Lake Alan Henry, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Cactus Theater.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Lake Alan Henry and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Buddy Holly Center and Llano Estacado Winery.
