Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
Our pick of the best Heart of Lubbock Hotel Deals
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Everything very good
Reviewed on 15 May 2026
Ashmore Inn and Suites
I understand being short staff which is why I want you to take this into consideration. With this hotel being short staff these are the issues found in the room and yes I took pictures. The toilet had pubic hair on it, no toilet paper in bathroom, the tub was dirty, the floor in the bathroom had ...
Reviewed on 15 May 2026
Overton Hotel and Conference Center
- Clean modern rooms and shared areas - Great proximity to Texas Tech University - a walking distance - Great vibes in the hotel restaurant area all day What could improve - gym was unclean - pool area look too standard for such a modern hotel - confusing checkout time - time on the door said 12pm ...
Reviewed on 15 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Great stay!
Reviewed on 15 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
The room smelled smoky. The noise was too much at night. Could hear everything, people just walking and speaking normally - not even loudly. The AC was very loud too as it turned off and on. Breakfast was horrible. Hash browns were really underheated. Cold to the touch. Coffee seemed old it had bad ...
Reviewed on 13 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.