Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
Our pick of the best Heart of Lubbock Hotel Deals
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
This was the perfect 2 bedroom home for my wife and I to stay in while visiting our son at school. Kenny was responsive and informative in his messages. The interior of the home was modern, clean and well taken care of. My wife loved the kitchen counters. Bed was comfortable and slept very well.Would ...
Reviewed on 9 May 2026
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
The breakfast was excellent and well prepared and very easy to access and the parking felt very safe. I have stayed there before and the Neighbourhood and area seemed very safe.
Reviewed on 11 May 2026
Overton Hotel and Conference Center
The room had a lot of broken things. The lights next to the beds didn’t work. The hot water knob on the bathroom sink had water leaking from it whenever you turned it on. The toilet paper was cheap. I booked a room for 3 people with 2 beds but they only gave us 2 towels. The pool and hot tub were ...
Reviewed on 12 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Room was clean and breakfast buffet was good too. Pool is only 2ft deep so not really able to use for older kiddos
Reviewed on 11 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Flood in downstairs room, saw roaches crawling around in halls
Reviewed on 11 May 2026
Check Heart of Lubbock hotel availability
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
