Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
Wonderful stay and great communication with our host!
Reviewed on 18 Mar 2026
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
The Hut - Lubbock, TX with an Island Flair!
Fantastic property. Everything was great.
Reviewed on 23 Mar 2026
Overton Hotel and Conference Center
Room was dated, the pool and gym seemed small for a hotel/conference center.
Reviewed on 24 Mar 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
My daughter used the gym and was disappointed there were no weights in there.
Reviewed on 24 Mar 2026
MCM Eleganté Hotel & Suites
Just old and outdated, no amenities but will do for a one night stay. Bed was comfortable and A/C was cold so that was a plus.
Reviewed on 25 Mar 2026
Check Heart of Lubbock hotel availability
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Buddy Holly Center.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Buddy Holly Center, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Buddy Holly Statue and West Texas Walk of Fame.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Buddy Holly Center and Buddy Holly Statue and West Texas Walk of Fame are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Buddy Holly Statue and West Texas Walk of Fame.
