Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
United Supermarkets Arena
Catch an event at United Supermarkets Arena during your trip to Lubbock. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
This was the perfect 2 bedroom home for my wife and I to stay in while visiting our son at school. Kenny was responsive and informative in his messages. The interior of the home was modern, clean and well taken care of. My wife loved the kitchen counters. Bed was comfortable and slept very well.Would ...
Reviewed on 9 May 2026
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
This hotel was one of the best! It's clean, the staff were very friendly. The location was great. I would highly recommend this hotel.
Reviewed on 10 May 2026
Overton Hotel and Conference Center
Room was clean, staff was very helpful, loved the outdoor fireplace. Was disappointed that several menu items were no longer available, such as the Shiner Bock ice cream.
Reviewed on 6 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
The hotel was okay. Very comfortable beds. Air conditioning was very good. The only problem I had was with the birds that were roosting on the awning over the entrance to the hotel. My room was directly over that awning. The birds were noisy and their droppings were on the concrete going into the ...
Reviewed on 10 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Hotel is new and updated. Beds are comfy. Only thing is none of the equipment would power on in the fitness room. Strange. Breakfast was good typical nothing fancy for continental. Would stay again when passing thru
Reviewed on 9 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
