West End Travel Guide

Tourist Guide

West End
West End
West End
West End
West End

This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
Fully refundableReserve now, pay when you stay
The price is AU$194 per night from 17 May to 18 May
AU$194
17 May - 18 May
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (5,708 reviews)
Great location. Aircon was a bit suspect. Early check in and bag holding fees were scandalous.

Reviewed on 3 May 2026

Zedwell Piccadilly Circus
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is AU$934 per night from 8 May to 9 May
AU$934
8 May - 9 May
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 bars/lounges. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.6/10 Exceptional! (1,004 reviews)
Outstanding 5 star hotel

Reviewed on 3 May 2026

The Langham, London
The Cumberland, London

The Cumberland, London

4.5 out of 5
The Cumberland, Great Cumberland Place London England
The price is AU$330 per night from 4 May to 5 May
AU$330
4 May - 5 May
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (1,799 reviews)
This hotel is lovely, all staff are amazing helpful and friendly. Rooms are clean, beds are comfy and the hotel is in a great location.

Reviewed on 2 May 2026

The Cumberland, London
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is AU$317 per night from 24 May to 25 May
AU$317
24 May - 25 May
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.4/10 Very Good! (1,995 reviews)
Terrific location, staff was super welcoming and very clean and comfy room. Love how they offer you free beer, soft drinks, wine, snacks in the fridge for you. Highly recommend.

Reviewed on 2 May 2026

The Marble Arch Hotel, by Thistle
 STG Hotel London Oxford Street

STG Hotel London Oxford Street

3 out of 5
Bedford Avenue London England
The price is AU$177 per night from 10 May to 11 May
AU$177
10 May - 11 May
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.6/10 Good! (3,779 reviews)
Excellent location for restaurants shopping etc

Reviewed on 1 May 2026

STG Hotel London Oxford Street
Assembly Leicester Square

Assembly Leicester Square

3.5 out of 5
27 - 31 Charing Cross Road London England
The price is AU$187 per night from 31 May to 1 June
AU$187
31 May - 1 June
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the restaurant and the helpful staff in their ...
8/10 Very Good! (1,769 reviews)
A decent enough hotel. Location was good, I stayed on the 9th floor and was a little distracted by the noise from the rooftop bar on level 10, but that eventually stopped just after 11pm.

Reviewed on 30 Apr 2026

Assembly Leicester Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Fitzrovia

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Marylebone

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury

Bloomsbury

4.5/5(212 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
London City Centre

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre


West End Travel Guide

Choose two or more items and save on your trip: