West End Travel Guide

Tourist Guide

West End
West End
West End
West End
West End

This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is AU$201 per night from 31 May to 1 June
AU$201
31 May - 1 June
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (5,738 reviews)
It’s ok for the price. No windows though and no tables or chairs or bedside tables Perfect location. Clean. No hairdryer in the room but there was a beauty room w a couple of good ones to use.

Reviewed on 8 May 2026

Zedwell Piccadilly Circus
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is AU$931 per night from 31 May to 1 June
AU$931
31 May - 1 June
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 bars/lounges. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.6/10 Exceptional! (1,005 reviews)
Outstanding 5 star hotel

Reviewed on 3 May 2026

The Langham, London
The Cumberland, London

The Cumberland, London

4.5 out of 5
The Cumberland, Great Cumberland Place London England
The price is AU$348 per night from 10 May to 11 May
AU$348
10 May - 11 May
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their ...
8.8/10 Excellent! (1,809 reviews)
What a great experience at the Cumberland in London. The staff was exceptional. Helpful, knowledgeable and friendly. Great staff, great location

Reviewed on 7 May 2026

The Cumberland, London
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is AU$350 per night from 17 May to 18 May
AU$350
17 May - 18 May
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.4/10 Very Good! (2,026 reviews)
Great hotel location, close to shops, restaurants, coffee shops and entertainment. The rooms were were very comfortable and spacious, the bed and pillows were perfect, we had a long travel day prior to arriving at the hotel, and arrived earlier than the checkin time but the staff were so accomodating ...

Reviewed on 7 May 2026

The Marble Arch Hotel, by Thistle
 STG Hotel London Oxford Street

STG Hotel London Oxford Street

3 out of 5
Bedford Avenue London England
The price is AU$190 per night from 31 May to 1 June
AU$190
31 May - 1 June
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.6/10 Good! (3,803 reviews)
Honestly the value is the location x good price, rooms are small and basic, staff done seem to help much, power was out in my room I reported it ant was ent fixed for 12 hours

Reviewed on 7 May 2026

STG Hotel London Oxford Street
Assembly Leicester Square

Assembly Leicester Square

3.5 out of 5
27 - 31 Charing Cross Road London England
The price is AU$186 per night from 31 May to 1 June
AU$186
31 May - 1 June
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the restaurant and the helpful staff in their ...
8/10 Very Good! (1,778 reviews)
Staff excellent service. Our room was clean and towels change everyday. Windows have noice cancellation, which helps with blocking city noise. We booked the room with extra space and was ideal for me and my husband. Given us space to open our luggage and room to walk to not feel cramped. My only ...

Reviewed on 6 May 2026

Assembly Leicester Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Fitzrovia

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Marylebone

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury

Bloomsbury

4.5/5(212 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
London City Centre

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre


West End Travel Guide

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