West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End which includes a city, street scenes and signage
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple
West End featuring central business district, shopping and street scenes

This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
Fully refundableReserve now, pay when you stay
The price is AU$149 per night from 6 Apr to 7 Apr
AU$149
6 Apr - 7 Apr
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (5,570 reviews)
Internet was good. The bathroom wasn’t gross, but I also wouldn’t say it was very clean. Bed was hard, but the room was super quiet and comfy. You’ll be charged extra for everything you should get for free. Checking in early isn’t an option without a fee, nor is leaving your bags - without a ...

Reviewed on 11 Mar 2026

Zedwell Piccadilly Circus
The Cumberland, London

The Cumberland, London

4.5 out of 5
The Cumberland, Great Cumberland Place London England
The price is AU$237 per night from 15 Mar to 16 Mar
AU$237
15 Mar - 16 Mar
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful staff ...
8.6/10 Excellent! (1,627 reviews)
Great business hotel

Reviewed on 12 Mar 2026

The Cumberland, London
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is AU$237 per night from 15 Mar to 16 Mar
AU$237
15 Mar - 16 Mar
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,873 reviews)
Location is unbearable, the rooms are spacious and the staff friendly and helpful. I had a leak in my room and they moved me immediately - with a slight upgrade - despite fixing the problem. Clean, quiet, and convenient I would stay here again.

Reviewed on 14 Mar 2026

The Marble Arch Hotel, by Thistle
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road London England
The price is AU$256 per night from 29 Mar to 30 Mar
AU$256
29 Mar - 30 Mar
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
8.4/10 Very Good! (2,283 reviews)
Great hotel - very central to everything

Reviewed on 13 Mar 2026

Radisson Blu Hotel, London Euston Square
St Martins Lane London, a Morgans Originals hotel

St Martins Lane London, a Morgans Originals hotel

5 out of 5
45 St Martin's Lane London England
The price is AU$530 per night from 29 Mar to 30 Mar
AU$530
29 Mar - 30 Mar
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
9.4/10 Exceptional! (1,002 reviews)
Really nice place to stay. It’s well located (theaters, restaurants, underground station)

Reviewed on 10 Mar 2026

St Martins Lane London, a Morgans Originals hotel
The Hoxton Holborn

The Hoxton Holborn

4 out of 5
199 - 206 High Holborn London England
The price is AU$305 per night from 29 Mar to 30 Mar
AU$305
29 Mar - 30 Mar
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the bar and the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (1,003 reviews)
Clean and great location

Reviewed on 10 Mar 2026

The Hoxton Holborn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

The Annual Holiday Sale

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Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Fitzrovia

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Marylebone High Street which includes street scenes and autumn leaves

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Carnaby Street featuring a square or plaza as well as a large group of people

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Piccadilly Circus and Big Ben are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre


West End Travel Guide

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