West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple
West End featuring central business district, shopping and street scenes

This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is AU$180 per night from 6 Jan to 7 Jan
AU$180
6 Jan - 7 Jan 2026
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.4/10 Good! (5,405 reviews)
The location is great, the hotel is a lot smaller than I thought & barely had any room when you for more than two suitcases lol also there’s a $15E per item if you wanna store it :( sad $45 for early check in & the pillows are hard but the place was clean I’d give it that

Reviewed on 8 Dec 2025

Zedwell Piccadilly Circus
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road London England
The price is AU$248 per night from 11 Jan to 12 Jan
AU$248
11 Jan - 12 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
8.2/10 Very Good! (2,145 reviews)
Loved it, so nice and staff were amazing.

Reviewed on 7 Dec 2025

Radisson Blu Hotel, London Euston Square
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway London England
The price is AU$131 per night from 11 Jan to 12 Jan
AU$131
11 Jan - 12 Jan 2026
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions The British Museum and Leicester Square are ...
8.4/10 Very Good! (584 reviews)
The room was clean but small and the staff were friendly

Reviewed on 9 Dec 2025

The Z Hotel Holborn
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is AU$552 per night from 6 Jan to 7 Jan
AU$552
6 Jan - 7 Jan 2026
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (408 reviews)
Just great

Reviewed on 7 Dec 2025

Nobu London Portman Square
Radisson Blu Hotel, London Tottenham Court Road

Radisson Blu Hotel, London Tottenham Court Road

4 out of 5
97 Great Russell Street London England
The price is AU$271 per night from 24 Dec to 25 Dec
AU$271
24 Dec - 25 Dec
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
7.8/10 Good! (1,437 reviews)
Great location, team and product

Reviewed on 3 Dec 2025

Radisson Blu Hotel, London Tottenham Court Road
Hyatt Regency London The Churchill

Hyatt Regency London The Churchill

5 out of 5
30 Portman Square London England
The price is AU$614 per night from 9 Jan to 10 Jan
AU$614
9 Jan - 10 Jan 2026
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful staff and the property condition ...
9/10 Wonderful! (997 reviews)
Good breakfast nuve bar

Reviewed on 2 Dec 2025

Hyatt Regency London The Churchill
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Sotheby’s.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum showing street scenes as well as an individual female

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Default Image

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James


West End Travel Guide

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