West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End showing a city, heritage architecture and night scenes
West End which includes a city, street scenes and signage
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple

This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is AU$153 per night from 22 Feb to 23 Feb
AU$153
22 Feb - 23 Feb
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.4/10 Good! (5,464 reviews)
Staff. Cleanness

Reviewed on 22 Jan 2026

Zedwell Piccadilly Circus
St Giles Hotel - London

St Giles Hotel - London

3 out of 5
Bedford Avenue London England
Fully refundable
The price is AU$141 per night from 1 Feb to 2 Feb
AU$141
1 Feb - 2 Feb
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.6/10 Good! (3,835 reviews)
Friendly staff, clean room although basic disappointed there was no fridge. Great bar which was open for a late night drink on return. On the whole great value for money.

Reviewed on 25 Jan 2026

St Giles Hotel - London
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is AU$648 per night from 20 Feb to 21 Feb
AU$648
20 Feb - 21 Feb
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (436 reviews)
Pricy but amazing room, clean and great food.

Reviewed on 25 Jan 2026

Nobu London Portman Square
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is AU$302 per night from 26 Feb to 27 Feb
AU$302
26 Feb - 27 Feb
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,751 reviews)
Hotel was clean. Excellent location staff very friendly and helpful

Reviewed on 18 Jan 2026

The Marble Arch Hotel, by Thistle
 Upper Berkeley Hotel

Upper Berkeley Hotel

2.5 out of 5
26 Upper Berkeley Street London England
The price is AU$126 per night from 8 Feb to 9 Feb
AU$126
8 Feb - 9 Feb
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, laundry facilities and cable TV channels. Popular attractions Marble Arch and Hyde Park are located nearby.
7.4/10 Good! (178 reviews)
Room was bright, immaculate and had tea/coffee facilities, hairdryer and even an iron and ironing board. Ability to add heat or cool the room was good and lighting options were great. Had one issue with key card, called the number and someone came very quickly to resolve the issue. A fantastic find ...

Reviewed on 25 Jan 2026

Upper Berkeley Hotel
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place London England
The price is AU$318 per night from 5 Feb to 6 Feb
AU$318
5 Feb - 6 Feb
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
8.6/10 Excellent! (1,509 reviews)
Upgraded to a deluxe double, very clean, comfortable and quiet.

Reviewed on 24 Jan 2026

The Cumberland, London
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Marylebone High Street which includes street scenes and autumn leaves

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch which includes heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James
Carnaby Street featuring a square or plaza as well as a large group of people

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre


West End Travel Guide

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