Four stars? I think not. Look, this is a good choice, for the money. The rooms are not large--they appear larger in the photos, that's for sure. The location is not great, but it's not bad. It's a five-minute walk to the Underground and a good selection of bus stops. It's ten minutes to the edge of Soho and the West End. London closes pretty early, so after about 9pm, there's no dinner near the hotel. BUT, I would certainly recommend that you eat in a fab pub, nearby, called The Plough. And for breakfast, skip the hotel and walk five minutes to the Kozzy Cafe, which is among the best little diners I've ever patronized. The service at this hotel is excellent. Very nice staff, very helpful. I don't know that I would consider the hotel to be especially clean--I mean, it's okay, but the floors always seemed to need vacuuming, that kind of thing. There's a lot of bric-a-brac all over the place--including a piece of art in the lobby--a female mannequin--that appears to be intentionally trying to trip people, as they pass--and she does! Not sure what kind of management or design style doesn't see that, and thinks this is a good idea, but there ya' have it. The pool is nice--shallow, though. The sauna and steam room were hot. If you grab a good price, then this is a good choice. Just be sure you want to be in Holborn.