Niigata is a popular destination along the Sea of Japan, and is known for its abundant natural beauty. In winter, the region gets blanketed with powder snow, and has some of the country's top ski resorts. From spring through autumn, diverse outdoor and adventure tours await the active traveller. After immersing yourself in Tokyo's cutting-edge experiences, journey to Niigata to explore its rich cultural tapestry, unspoiled countryside and diverse cuisine paired with exceptional Japanese sake. Your Niigata journey is just 70 minutes from Tokyo by bullet train.