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Best Western George Hotel

3.0 star property
Hotel in Swaffham with 24-hour front desk and restaurant

Choose dates to view prices

In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services
The current price is AU$110
includes taxes & fees
16 Jan - 17 Jan

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 7 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(14 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Daily housekeeping
Desk
  • Sleeps 2
  • 1 King Bed
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About the area

Located in Swaffham, Best Western George Hotel is in the city centre. Swaffham Museum and Dereham History & Bishop Bonner's Cottage Museum are cultural highlights, and some of the area's landmarks include Castle Acre Priory and Oxburgh Hall. Gooderstone Water Gardens and Gooderstone Water Gardens & Nature Trails are also worth visiting.
Visit our Swaffham travel guideOpens in a new window
Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 km
  • Swaffham Museum - 3 min walk - 0.3 km
  • Market Square - 3 min walk - 0.3 km
  • The Green Britain Centre - 11 min walk - 0.9 km
  • Sandringham House - 25 min drive - 33.4 km

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • London (STN-Stansted) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪Market Cross - ‬8 min walk
  • ‪The Red Lion - ‬3 min walk
  • ‪Subway - ‬11 min drive

About this property

Best Western George Hotel

Hotel in the city centre
You can look forward to a terrace, dry cleaning/laundry services and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self-parking
  • English breakfast (surcharge), 3 meeting rooms and smoke-free property
  • A banquet hall, wedding services and a 24-hour front desk
  • Guest reviews give top marks for the helpful staff
Room features
All guest rooms at Best Western George Hotel offer amenities, such as free WiFi.
Extra conveniences in all rooms include:
  • Heating and portable fans
  • Baths or showers, free toiletries and hairdryers
  • Electric kettles, daily housekeeping and desks

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  • Parking included
  • Free Wi-Fi
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The price is AU$140
includes taxes & fees
18 Jan - 19 Jan
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night.
Cots (infant beds) are not available

Payment types

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have any lifts

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at Best Western George Hotel?

As of 14 Jan 2026, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 16 Jan 2026 start from AU$110.42, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Best Western George Hotel?

Self-parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Checkout is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps away from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

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Reviews

Best Western George Hotel Reviews

7.8

Good

8.0

Cleanliness

8.0

Location

8.6

Staff & service

7.0

Property conditions & facilities
Rating 10 - Excellent. 82 out of 321 reviews
Rating 8 - Good. 143 out of 321 reviews
Rating 6 - Okay. 63 out of 321 reviews
Rating 4 - Poor. 21 out of 321 reviews
Rating 2 - Terrible. 12 out of 321 reviews

Reviews

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025

2/10 Terrible

Emma

Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025

8/10 Good

Parveen

Liked: Cleanliness
Upon arrival, the staff were very helpful. The room allocated was on the second floor. Very spacious and clean room. The bathroom was fantastic, very clean and bright. Both bathroom and the bedroom were well heated. We slept so well. The shower water pressure was not great. The hotel is very nice. The rooms need updating, and could do with some maintenance such as walls abd ceilings.I would definitely recommend this hotel and I would come back again.
Stayed 1 night in Dec 2025

8/10 Good

Anna

Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025

2/10 Terrible

Lee

Disliked: Cleanliness, room comfort
Booked through hotels.com
Stayed 1 night in Oct 2025

4/10 Poor

SARAH

Disliked: Cleanliness, property conditions & facilities, room comfort
General condition of the whole hotel was very poor, moldy bathroom.
Stayed 1 night in Oct 2025

6/10 Okay

Steven

Liked: Staff & service
Staff and food good. Rooms tired
Stayed 1 night in Sep 2025

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

8/10 Good

Steven

Liked: Staff & service
Staff and food good. Room tided
Stayed 1 night in Aug 2025

10/10 Excellent

Greg

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Stayed 1 night in Jun 2025

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing room. Hotel facilitated a late check in.
Stayed 1 night in Aug 2025

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities

Adequate but needs updating

Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
Stayed 2 nights in Aug 2025

6/10 Okay

Cathie

Disliked: Property conditions & facilities

Tired & Dated

Rooms very dated and tired Double bed was huge Free car parking
Stayed 1 night in Aug 2025

8/10 Good

Margaret

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Anniversary stay

George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Stayed 3 nights in Jul 2025

8/10 Good

Peter

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is a little dated and on a very hot day of the year the heat in the room was stifling even though bathroom was seperate the radiator was still on which didnt help
Stayed 1 night in Jul 2025

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024

8/10 Good

Fiona

Liked: Cleanliness, amenities, property conditions & facilities
Very good
Stayed 1 night in Jun 2025

8/10 Good

martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Value for money

Hotel nice but dated, clean throughout, floors creak but due to age cannot be helped. Needs a renovation throughout, water leak marks, loose toilet seat, stained carpets etc in our room. In the centre of Swaffham close to kings lynn and surrounding, we were visiting family in RAF Marham about 10/15 minutes drive.
Stayed 2 nights in Aug 2025

4/10 Poor

christopher

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Step back to the 80,s

This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
Stayed 1 night in Jun 2025