The best area to stay in Pag is Pag Town, particularly around the historic centre and its immediate surroundings.Pag Town is the main hub on the island, offering a blend of history and modern conveniences. The town is built around a large, sheltered bay and its core features narrow cobbled streets, historic churches, and a bustling main square, Trg Kralja Krešimira IV. You'll find a good selection of restaurants, cafes, and shops here, and the town beach, Prosika, is easily accessible.Couples often find Pag Town appealing due to its relaxed pace and romantic setting. You can enjoy strolls through the old town, dine at waterfront restaurants, and explore the local culture, including the famous Pag lace and Pag cheese. The convenience of having everything within walking distance makes for a stress-free holiday.Families also benefit from staying in Pag Town. The Prosika beach is shallow and well-suited for children, and there are playgrounds and open spaces for them to enjoy.