Best Western, Bloomsbury - Soho Hotels

The University of London and the British Museum give Bloomsbury a bookish air. Charlotte Street offers good restaurants, while Tottenham Court Road has electronic stores to suit all budgets, and links to the 300 shops of buzzing Oxford Street. Trendy Soho is a few minutes away by foot. Full of local character, it offers interesting pubs, top restaurants, West End theatres and a rich, sometimes risqué nightlife.