Begin your tour by visiting a sophisticated store in the Ginza area. Discover a selection of organic ingredients, freshly baked bread, and high-quality snacks and alcoholic drinks that even Ginza bartenders approve of. Learn why Japanese convenience store food captivates chefs and celebrities worldwide, uncovering the secrets of ingredient quality and freshness management.

Next, enjoy a tasting of the best convenience store food in Japan, carefully selected by your guide. Learn the traditional technique of opening an onigiri without dirtying the film and savour seasonal fillings. Be amazed by the quality of juicy fried chicken and meat buns displayed next to the cash register. Sample the latest dessert trends, including matcha parfaits and chewy warabi mochi.

Master the use of the “magic box” (multi-copy machine) and services that dramatically enhance your stay in Japan. Print professional-quality photo cards from your smartphone photos. Learn how to book museum tickets and send heavy luggage to the airport, discovering convenient tips you wouldn't notice without a guide. Find smart gift options, such as co-developed products with famous cosmetic brands and Japan-exclusive stationery, without going to a department store.

Finish your tour by strolling through the beautiful streets of Ginza with your favourite drink in hand. Delve into the social background of how Japanese convenience stores have become the “second living room” for the nation. By the end of this tour, you'll feel a sense of comfort and excitement just by seeing the signs of Japanese convenience stores (blue, red, orange).